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Boardroom NIL Report Card: Colorado’s Shilo Sanders

Last Updated: September 22, 2023
Deion and Shedeur aren’t the only members of the Sanders family making noise in Colorado — Shilo is getting it done on the gridiron and in NIL.

Similar to how he’s climbing up his father’s “kid rankings,” Colorado defensive back Shilo Sanders is climbing the NIL ladder.

Having NIL star teammates like his brother — starting QB Shedeur Sanders — and two-way stud Travis Hunter pushes Shilo down to the third-highest annual valuation on the Buffaloes roster, but at this rate, it might not be long before the defensive Sanders son catches up.

To help illustrate, Shilo’s annual NIL valuation rose 30% last week after he returned an interception 80 yards for a touchdown against Colorado State. If he continues to show out on the field, it wouldn’t be surprising to see Sanders jump even higher up the NIL rankings … and perhaps his dad’s.

Boardroom breaks down Shilo’s NIL portfolio below.

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Shilo Sanders NIL Market Value

All data via On3.com’s NIL rankings as of Sept. 22, 2023.

College Football NIL rank: 36
Overall NIL 100 rank: 51
Current Valuation: $719,000
10-week High: $719,000
10-week Low: $521,000
Total Social Media Followers: 1.1 million (778K on IG, 265K on TikTok, 32K on Twitter)

The above monetary figures are via On3’s NIL Valuation, a proprietary algorithm that “establishes the overall NIL market and projected 12-month growth rate by measuring two categories, Brand Value Index and Roster Value Index.”

“While the algorithm includes deal data, it does not act as a tracker of the value of NIL deals athletes have completed to date, nor does it set an athlete’s NIL valuation for their entire career.”

Notable Shilo Sanders NIL Deals


When it comes to commercial marketing, it doesn’t get much bigger than the Super Bowl. It’s a linear opportunity to get your face out there in front of millions of people, and honestly, if you don’t know the Sanders Family by now, there’s a good chance you aren’t watching the Super Bowl anyway.

This commercial is a brief snippet of what I imagine the household could be like daily. In a word, competitive.

While “Old Time Prime Time” seemed to settle the score at the end of the ad, the next family competition is probably just around the corner. Could it turn into another NIL opportunity? Who knows, but don’t be surprised if the father-son duo collaborate on deals in the future, too.

“There’s always been a very competitive nature between my sons and me,” Coach Sanders said. “When Oikos came to us with this opportunity, I was excited to go head-to-head with my son because I now get to prove to everyone that Dad is still the stronger — and more handsome — Sanders.”

Actively Black

Shilo doesn’t have too many NIL deals to his name, but one of the first ones he signed was with Actively Black, an athleisure company that donates and invests a portion of its proceeds to addressing healthier food options in Black communities, as well as physical training and exercise, mental health, social justice initiatives, and HBCU athletes. At the time of the deal, Shilo was still at Jackson State with Shedeur and Hunter, who were also both included in the partnership.

No deal terms were disclosed, but it was labeled as a “long-term” one in which the athletes will be featured in marketing campaigns.

Jackson Porsche

Actively Black was one of Shilo’s first NIL deals, but I’m nearly certain that this one with Jackson Porsche was actually his first. There aren’t many details to the partnership besides the Sanders son posting about it on his Instagram in 2022 while still at Jackson State, calling himself an ambassador for Porsche.

No matter the terms, it looks like he got a sweet ride out of it.

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About The Author
Griffin Adams
Griffin Adams
Griffin Adams is an Editor at Boardroom. He's had previous stints with The Athletic and Catena Media, and has also seen his work appear in publications such as USA Today, Sports Illustrated, and MLB.com. A University of Utah graduate, he can be seen obnoxiously cheering on the Utes on Saturdays and is known to Trust The Process as a loyal Philadelphia 76ers fan.