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Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

All Rights Reserved. 2022.
Execs & Entrepreneurs November 9, 2022
Bernadette Doykos
Bernadette Doykos

How Shaun White Transformed Snowboarding from a Sport to a Lifestyle

Last Updated: April 26, 2023
The three-time Olympic gold medalist joins Rich Kleiman on “Out of Office” to reflect on life post-competition, the development of his active lifestyle brand WHITESPACE, and more.

In many ways, Shaun White has been preparing for this next chapter for his whole career.

The three-time Olympic gold medalist, 15-time X-Games gold medalist, and entrepreneur retired from competitive snowboarding at the 2022 Winter Olympics in Beijing, but through his storied professional career, he transformed the brand of professional snowboarding from a sport to a lifestyle.

In the most recent episode of Out of Office, White sat down with Rich Kleiman to discuss his journey from his first endorsement at seven years old to a chance encounter with a Louis Vuitton-dripping Virgil Abloh at the top of Mammoth Mountain.

Click here to listen to the full episode

In the lead-up to his final run, White launched his new venture: WHITESPACE. The active lifestyle brand seeks to translate seamlessly from the mountain to ápres, reflecting White’s own busy life. After a soft launch before the Olympics, the company officially debuted this fall in partnership with Backcountry.com. For the multi-talented White, running a start-up fashion label is just one of many post-career projects he has lined up.

“I’m working on a documentary, and they’re doing the editing over in Brooklyn, so I just pop in every day,” White said of the discovery+ docuseries he’s working on with The Last Dance producer Mike Tollin.

While White will undoubtedly miss the rush of being a professional athlete, he discusses the respite from the perennial risk of injury that followed him for nearly three decades. Now, his eyes are on the next chapter.

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Bernadette Doykos

Bernadette Doykos is the Senior Director of Editorial Strategy at Boardroom. Before joining the team, her work appeared in ELLE. She previously served as the head of evaluation for a nonprofit where she became obsessed with systems and strategy and served as the curator of vibes and extinguisher of fires for the design thinking firm Stoked. She is constantly plotting a perfect tunnel ‘fit and a playlist for all occasions.

sports businessfashionEntrepreneurship.TVShaun WhiteBoardroom Talks
About The Author
Bernadette Doykos
Bernadette Doykos
Bernadette Doykos
Bernadette Doykos is the Senior Director of Editorial Strategy at Boardroom. Before joining the team, her work appeared in ELLE. She previously served as the head of evaluation for a nonprofit where she became obsessed with systems and strategy and served as the curator of vibes and extinguisher of fires for the design thinking firm Stoked. She is constantly plotting a perfect tunnel ‘fit and a playlist for all occasions.