The Long Game: How the Super Bowl Halftime Show Signals NFL’s Global Future
The NFL is doubling down on international games, Latino audiences, and youth-focused flag football as it eyes long-term worldwide expansion.
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The NFL is doubling down on international games, Latino audiences, and youth-focused flag football as it eyes long-term worldwide expansion.
Super Bowl LX doubled as a media summit, with top executives positioning themselves for the NFL’s next media rights deal, which could be worth up to $200 billion.