An impressive list of stars is working with DICK’S Sporting Goods to provide athletic equipment to kids.
Not every kid who picks up a basketball will grow up to be the next Sabrina Ionescu. But thanks to the New York Liberty phenom and a cadre of fellow stars from the highest levels of women’s sports, young people — and especially girls — thousands more will get to fall in love with the game.
The DICK’S Sporting Goods Foundation is rolling out its Sports Matter Giving Truck for a multi-city tour in support of girls’ sports programs in under-served communities.
Joining Ionescu to give out 15,000 sporting goods gifts to kids in eight cities will be two-time WNBA MVP Elena Delle Donne, All-WNBA guard Arike Ogunbowale, three-time WNBA champ Swin Cash, and World Cup Champions Amy Rodriguez and Sam Mewis of the US Women’s National Team.
The Giving Truck tour will make stops in Boston, Philadelphia, Washington, DC, Pittsburgh, Cleveland, Indianapolis, Kansas City, and Knoxville. DICK’S Sporting Goods Foundation Partner Good Sports has prepared individual gift bags for each youth athlete selected to receive these special deliveries.
“It is crucial that we embrace the power of women and girls in sports, both as a company and as a foundation. Especially as we turn a corner on the pandemic, we are thrilled to see girls returning to the sports they love this summer,” said DICK’S Sporting Goods Foundation Executive Director Aimee Watters.
“We are also especially excited to increase the number of gifts we are distributing, as it’s so important to provide as many kids as we can with the equipment they need to keep playing.”
Since its debut in December as part of the Foundation’s Sports Matter initiative, the Giving Truck has delivered over 20,000 sporting equipment gifts in 16 US cities.
DICK’S launched Sports Matter in 2014, and the program has raised over $145 million for youth sports to date.
Get on our list for weekly sports business, industry trends, interviews, and more.
