About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

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Sports

ANTHONY EDWARDS:
THE CROWN PRINCE

If basketball were rap, Anthony Edwards would be the SoundCloud king turned global headliner. His rise didn’t follow the usual industry plan — no slow build, no polished rollout. He arrived loud, raw, confident, and by 2025, unstoppable.

This season, he stopped teasing superstardom and embodied it. Twenty-seven a night. Game-winners that looked improvised, dunks that sounded like declarations. Minnesota hasn’t felt this dangerous since Kevin Garnett, and even that comparison undersells it. Edwards is less heir and more invention. He’s brash honesty translated into motion. When he gets going, defenders look like extras in his highlight reel.

But beyond the stat lines and SportsCenter clips lies the real narrative: control. Edwards is learning how to harness the chaos. He’s always had volume; now he has volume control. The post-game quotes still hit with humor and heat, but the game beneath them has matured. He’s reading defenses like chapters, manipulating tempo like a DJ adjusting BPM mid-set.

David Berding / Getty Images

The culture’s hooked because he’s authenticity personified. He doesn’t perform swagger—he embodies it. His confidence doesn’t feel corporate; it feels local, like Atlanta energy packaged for the national stage. And that’s what makes him magnetic. He plays like a verse recorded in one take, imperfections included, emotion intact.

He’s been raw since he’s been in the league, but something else clicked in 2025. Maybe it was due to him dropping one of the best new basketball sneakers in decades. Or maybe it was the commercials for said show that positioned him as something like a new MJ. Or maybe it was because the Timberwolves were actually pretty good. Whatever the reason, it feels as if the league found its next cultural crossover.  

Every era needs its statement player. Jordan had fury. Kobe had obsession. LeBron had calculation. Edwards has conviction — the kind that turns potential into prophecy. 

Anthony Edwards doesn’t need validation; he’s already viral in every language that matters.

Boardroom Staff