About Boardroom

Boardroom is a media network that covers the business of sports, entertainment. From the ways that athletes, executives, musicians and creators are moving the business world forward to new technologies, emerging leagues, and industry trends, Boardroom brings you all the news and insights you need to know...

At the forefront of industry change, Boardroom is committed to unique perspectives on and access to the news, trending topics and key players you need to know.

All Rights Reserved. 2022.

PUMA Debuts Spongebob Squarepants-inspired Merch Collaboration

Last Updated: July 1, 2023
The brand’s latest unveiling will have you decked and ready to live in a pineapple under the sea. Get it?
Courtesy of PUMA

It’s the collab we didn’t ask for, but seriously needed. Puma and Spongebob Squarepants are dropping a joint capsule, full of playful pieces that’ll bring you back to childhood, watching a new episode of the squeaky-voiced protagonist week after week.

Right in time for spring, the line uses floral prints and sunny, summer-ready colors throughout, while select pieces feature SpongeBob and Patrick on a jellyfishing journey.

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

The forthcoming collection includes a special footwear lineup sneakers as a tribute to SpongeBob and Patrick. Look out for reimagined versions of the Suede, Slipstream, RS-Slide, Future Rider, and others that are elevated with SpongeBob detailing, while his sidekick Patrick gets his own version of the Rider FV. 

Courtesy of PUMA

On the apparel front, standout silhouettes include the T7 tracksuit, plus essentials like T-shirts and hoodies. Lastly, accessories arrive in the form of a bucket hat and utility pouch, rounding out a collection ideal for fashion icons of all ages.

This isn’t the first time the beloved yellow sponge has received his own merch drop. It all started in with BAPE in 2008, then Nike did a special iteration of its Kyrie Low 2 sneakers in 2019 and Timberland followed through with a boot collection weeks later. Two years later, Vans got in on the fun and featured the entire cast — Mr. Krabs, Gary, Sandy Cheeks, Squidward Tentacles, Mermaid Man and Barnacle Boy, Larry the Lobster and even The Flying Dutchman.

The Puma x SpongeBob SquarePants collection is available starting Friday at puma.com, Puma stores, with retail prices ranging from $20 to $100 USD.


About The Author
Vinciane Ngomsi
Vinciane Ngomsi
Vinciane Ngomsi is a Staff Writer at Boardroom. She began her career in sports journalism with bylines at SB Nation, USA Today, and most recently Yahoo. She received a bachelor's degree in Political Science from Truman State University, and when she's not watching old clips of Serena Williams' best matches, she is likely perfecting her signature chocolate chip cookie recipe or preparing a traditional Cameroonian meal.