Stanley’s lifestyle evolution meets Post Malone’s signature style — Boardroom gets an inside look at how the limited-edition collection came to life during his BIG ASS Stadium Tour at Citi Field.
Stanley 1913 has mastered the art of turning social media buzz into real-world cultural moments, and its latest collaboration with Post Malone shows exactly how the brand continues to convert viral hype into long-term brand power.
“What some see as an ‘overnight sensation’ has actually been over a century in the making,” Kate Ridley, Chief Brand Officer at PMI WW Brands, LLC, the parent company of Stanley 1913, told Boardroom. “We’ve built our growth on enduring quality and innovation, always keeping a close eye on what’s now and what’s next.”
That long-term focus has fueled Stanley’s transformation from job site lunch boxes and bottles to becoming a staple in everything from fitness to fashion to music culture. Now, Stanley’s newest partnership with Post Malone signals another major moment for the brand.
To celebrate the launch, Stanley and Post Malone hosted media and special guests during his BIG ASS Stadium Tour stop at Citi Field in New York on June 4. Attendees, which included me, got an exclusive first look at the full limited-edition collection while Post himself toasted the crowd from the stage using his custom Stanley 1913 x Post Malone Pint. The event blended music, product, and culture in real-time, giving the media a front-row seat to how Stanley continues to turn product drops into full-blown brand moments.
For Stanley, collaborations are far more than just co-branded products since they are carefully curated partnerships designed to expand the brand’s reach while staying true to its DNA. In evaluating potential collaborators, Ridley says authenticity remains the top priority.
“Our partners are driven by unlimited creativity, which mirrors our brand’s emphasis on limitless innovation and originality,” she explains. “Whether it’s Leo Messi, who grew up sipping mate from a Stanley, or artists like Post Malone who use our Pints onstage, we want collaborators who have a genuine connection to our products and embody authenticity in their craft.”
Post Malone was a natural fit, blending global stardom with Americana roots and a highly engaged online fan base. That trifecta allowed Stanley to design not just products, but a full brand moment during his concert that taps into the power of music, entertainment, and lifestyle.
Subscribe for the biggest stories in the business of sports and entertainment, daily.
Designing a Collection That Feels Personal
Known for his distinctive personal style — a blend of tattoos, Western flair, and vintage aesthetics — Post Malone played a key role in developing the limited-edition collection. As Ridley puts it, “Post knows what he likes, and his meticulous attention to detail was invaluable when partnering with our design team during concepting and product creation.”
The result is a product lineup that feels authentically “Posty,” from the custom color palette to the signature camo prints. The limited-edition Stanley 1913 x Post Malone collection includes:
- Quencher H2.0 FlowState tumbler (40oz) in MultiCam camouflage with Coyote Brown accents – $60
- Quencher H2.0 FlowState tumbler (40oz) with pouch belt and charms – $75
- Stacking beer pint (16oz) – $25
- Easy fill flask (8oz) – $32
- Legendary classic bottle (1qt) and lunch box (10qt) set – $175
Every detail speaks to Post Malone’s signature vibe, from the Blaze Orange touches on the Lunch Box set to the tire icon on the Pouch Belt, which is a direct nod to Post’s BIG ASS Stadium Tour branding.
Building Moments, Not Just Products
While Stanley built its reputation on hydration, the brand is now positioning itself as a full-fledged lifestyle platform, using partnerships like this one to reach new audiences and fuel future growth.
“We started in 1913 with products for the workforce and later expanded into the outdoors. The ‘hydration era’ of 2020 to now allowed us to lead and disrupt the category,” Ridley said. “Now, we’re evolving to meet the ever-changing needs of our consumers, focusing on product diversification and authentic partnerships that operate at the intersection of culture and style.”
Stanley aimed to create bigger experiences when partnering with Post Malone, authentic experiences that bring people together through activities they love.
“We wanted to inspire moments that bring people together, whether that be at concerts, tailgates, or everyday use,” Ridley said.
The Power of Community
Perhaps the clearest indicator of the collaboration’s impact is the overwhelming fan response. Over 125,000 fans have already signed up for early access to the collection, which officially launches June 16.
“It’s not just about the products — it’s about the community we’re building,” Ridley said. “Our goal is to create meaningful cultural moments that resonate far beyond a single drop.”
With yet another sellout collaboration on the horizon, Stanley continues to prove its ability to blend heritage, innovation, and culture — one partnership at a time.
Read More:
Paul Skenes Makes History Every Time He Pitches
Tribeca Film Festival: Building a Case to Join the ‘Big 5’
Colleges to Pay Athletes: Breaking Down the House v. NCAA Settlement
Nike Proves That After Dark, We Shine
How the Panthers Turned South Florida into a Hockey Hotbed
