MEDIA

PlayersTV Announces New Global Distribution Deals

YouTube TV, Rakuten TV, Philo, and Local Now will help PlayersTV reach nearly 300 million households.

PlayersTV just added some serious reach.

On Thursday, the athlete-owned entertainment network announced four new content distribution partners that will extend the digital, linear, and over-the-top (OTT) brand across the globe:

  • YouTube TV
  • Video on demand platform Rakuten TV
  • Live streaming TV Philo
  • OTT service Local Now

Alongside current distribution partners LG Channels, Roku, ReachTV, Samsung, SLING TV, Vizio Smartcast, and Xumo TV, these four organizations will allow PlayersTV to reach upwards of 285 million households and streaming devices with its original series, documentaries, reality shows, and podcasts covering sports, lifestyle, and beyond.

“With the addition of these new distribution partners, PlayersTV’s unparalleled athlete-led content will now be available to a wider and more international audience,” said Nancy Pingitore, CEO of PlayersTV parent company Players Media Group. “As PlayersTV continues to grow, we remain committed to providing fans everywhere with compelling content from their favorite athletes. Contemporary distributors see the benefits of what we’ve created with our athlete partners, hence our excitement for our new deals with YouTube TV, Rakuten TV, Philo, and Local Now who will help us meet fan demand.”

PlayersTV counts more than 50 elite-level athletes among its key investors, including AJ Andrews, Carmelo Anthony, Vernon Davis, De’Aaron Fox, Ken Griffey Jr., Kyrie Irving, Travis Kelce, Damian Lillard, Chris Paul, Angel McCoughtry, CJ McCollum, and Ken Griffey Jr.

To learn more about PlayersTV, visit https://playerstv.com.