The exclusive team-up also makes Ticketmaster a presenting sponsor for live fan activations at the Sixers’ Wells Fargo Center.
The Philadelphia 76ers and their G League affiliate, the Delaware Blue Coats, announced a new partnership Wednesday naming Ticketmaster the teams’ official ticketing partner.
As part of the long-term deal, 76ers fans will be able to buy, sell, and transfer tickets at Ticketmaster.com, Sixers.com or the Sixers’ official mobile app. As part of the exclusive partnership, Ticketmaster will receive front pole placement, courtside LED, and 360 LED marketing placement at home games at Wells Fargo Center.
“Ticketmaster has a reputation for being a leader in innovation and providing a best-in-class experience,” said Chris Heck, the Sixers’ president of business operations. “We are thrilled to partner with a brand that puts fans first and whose products will enhance the ticketing experience for our 76ers fans.”
The Sixers had previously spent the last five seasons with StubHub, a relationship that began in 2016. It was that May when the two companies announced the first-ever NBA jersey patch ad sponsorship, a pact that lasted until the end of the 2020-21 season.
A team spokesperson told Boardroom that a new jersey sponsor would be announced before the start of the 2021-22 campaign (almost certainly a reason you only see the back of the team’s jersey in the above photo.)
During Sixers home games starting next season, Ticketmaster will also be the presenting sponsor for in-game fan contests, seat upgrades, and other promotions. It will also be fully integrated into 76ers content across all digital and social platforms.
“The 76ers organization has long been an innovator in delivering elevated experiences to their passionate fanbase,” said Kurt Schwartzkopf, Ticketmaster’s executive vice president and co-head of sports. “We are looking forward to partnering with the 76ers to continue enhancing the fan experience by delivering a seamless ticketing journey so that 76ers fans can keep their focus where it belongs – on the game.”
This latest Sixers announcement comes a day after a major on-court move: All-NBA center Joel Embiid agreed to a four-year deal supermax extension worth $196 million, the third-largest contract of the 2021 offseason by average annual value.