About Boardroom

Boardroom is a media network that covers the business of sports, entertainment. From the ways that athletes, executives, musicians and creators are moving the business world forward to new technologies, emerging leagues, and industry trends, Boardroom brings you all the news and insights you need to know...

At the forefront of industry change, Boardroom is committed to unique perspectives on and access to the news, trending topics and key players you need to know.

All Rights Reserved. 2022.

Patriots QB Mac Jones Seeks MAC10 Trademark

Last Updated: December 7, 2021
A new filing with the US Patent and Trademark Office follows a previous application for “MJ10” that was sure to catch the attention of Tom Brady fans in Foxborough and beyond.

Ahead of a huge divisional showdown on Monday Night Football against the Buffalo Bills, New England Patriots rookie star quarterback Mac Jones is working to build on his head-turning success on the field.

On Dec. 1, attorney Darren Heitner filed for a federal trademark for MAC10 on Jones’ behalf via MAC 10 ENTERPRISES, LLC, a company based in the QB’s hometown of Jacksonville, as noted by Josh Gerben of Gerben Intellectual Property. The trademark is focused on apparel, specifically “Beanies; Hats; Pants; Shirts; Shoes; Socks; Sweaters; Sweatpants; Tank-tops; Athletic jackets; Athletic pants; Athletic shirts; Athletic shorts; Athletic sweaters; Long-sleeved shirts and Long jackets,” the filing with the US Trademark and Patent Office reads.

MAC10 is intended to be used in forms of commerce, so Pats fans may soon get to support their new beloved signal-caller off the field as well. The support is currently deserved. After the 23-year-old threw for a career-high 310 yards with two TDs in a 36-13 statement win over the Tennessee Titans, the Alabama product and 15th overall pick in April’s NFL Draft upped his completion percentage to an impressive 70.3 on the season.

That’s tops in the NFL among QBs with at least 300 pass attempts, and for his efforts, the 8-4 Patriots are tops in the AFC East and tied for the best record in the conference entering Monday night against Buffalo.

As an added bonus, the two-time College Football Playoff national champion is an increasingly convincing favorite for Offensive Rookie of the Year.

FanDuel odds for 2021 NFL Offensive Rookie of the Year entering Monday night of Week 13

Notably, the trademark was filed just days after Jones’ team registered MJ10. As most New England diehards would notice, that’s eerily parallel to Tom Brady’s ubiquitous TB12 trademark most recognized for its presence in the worlds of health, wellness, and avocado ice cream. So perhaps Jones either wanted to diversify possible trademarks or perhaps Brady’s heir realized that so closely and directly comparing himself to the GOAT may not make the most business sense.

In any event, as the Patriots once again ascend to the top of the AFC standings with help of a rookie QB 20 years after a young Brady first led the Pats to shockingly unexpected glory, Jones is just starting to build what he hopes to be a formidable business empire of his own.

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.