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Paolo Banchero Unveils Full Undefeated x Jordan Collection

Last Updated: December 21, 2022
The Magic rookie modeled the Undefeated Air Jordan 37 and matching camo patchwork apparel.

After landing a deal to become the lead Jumpman endorser from his draft class, No. 1 overall pick Paolo Banchero has already found himself in several campaign rollouts with Jordan Brand.

It all began, appropriately, with a heartfelt welcome from longtime Jordan VP Howard White. Not coincidentally, that welcome came in the exact same Beaverton-area burger joint that White ate at before officially welcoming Michael Jordan to Nike nearly 40 years ago.

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“When Jordan stepped in, that really kind of made me raise my eyebrows,” Banchero told Boardroom earlier this year, describing the shoe deal process. “They don’t try and sign everybody.”

Since his rookie season tipped off, Banchero has looked every bit the future franchise player that the Orlando Magic were hoping for, averaging 22 points per game. The rebuilding Magic are currently on a six-game winning streak.

Banchero has also rotated through a variety of the latest key Jordans on the court. He kicked things off by repping Zion Williamson and Luka Doncic’s signature models throughout November. To start December, he was the first to debut the newest annual Air Jordan model in its first co-branded colorway.

Paolo Banchero debuting the Undefeated x Air Jordan 37 on Dec. 2. (Photo by Jason Miller/Getty Images)

With the rookie donning a black tee with Undefeated’s signature tally mark logo, Jordan Brand hand-picked Paolo to showcase the full footwear and apparel collection with its longtime collaborator, Undefeated. The brand and breakthrough boutique initially worked up a flight-suit-inspired olive green and orange Air Jordan Retro 4 in 2006 that’s long been considered one of the greatest Jordan collaborations ever. (A size 8 pair is currently listed online for $39,655.)

With the brand’s newest game shoe silhouette serving as the key canvas, Undefeated is once again returning to the beloved burnished olive and orange colorway atop the Air Jordan 37. The boutique’s name can be seen along the midfoot panel, while the syncing tiger camo graphic found on the shorts is also spotted along the heel collar.

When Banchero first signed with Jordan Brand, he told Boardroom that one of his early goals was to take part in launch campaigns precisely like this one. Not even halfway through his rookie season, he can check that off the list.

The full Undefeated x Jordan collection will release this Friday, Dec. 23 at Undefeated.com and at Jordan accounts worldwide.

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About The Author
Nick DePaula
Nick DePaula
Nick DePaula covers the footwear industry and endorsement deals surrounding the sporting landscape, with an emphasis on athlete and executive interviews. The Sacramento, California, native has been based in Portland, Oregon, for the last decade, a main hub of sneaker company headquarters. He’ll often argue that How To Lose a Guy in 10 Days is actually an underrated movie, largely because it’s the only time his Sacramento Kings have made the NBA Finals.