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Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

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All Rights Reserved. 2022.
December 13, 2022
Vinciane Ngomsi
Vinciane Ngomsi

OVO Taps Into 90s Nostalgia with Looney Tunes Capsule

The brand’s newest line boasts playful nods to yesteryear, showcasing the iconic cast of Looney Tunes characters.

OVO, Drake’s lifestyle brand, has launched its new collection, and this line is all about nostalgia for millennials and 90s babies alike. Modeled by UCLA shooting guard Amari Bailey, pieces include hoodies, shirts, a varsity jacket, sweats, caps, and beanies. In terms of accessories, OVO is offering keychains, backpacks, trading cards and a water bottle.

The construction and graphics blend the aesthetic of October’s Very Own with the most recognizable characters from the cartoon on display from every angle. Bugs Bunny appears in a ski ensemble and his signature stance while munching on a carrot. Other pieces feature the ensemble cast of Marvin the Martian, Daffy Duck, the Tasmanian Devil, Wile E. Coyote, and Tweety Bird.

Perhaps the most standout piece is the fully lined varsity jacket ($698). With white sleeves made of 100% leather, the iconic phrase, “That’s all, Folks!” is embroidered on the back below the full cast. Not to be outdone in the graphics department, OVO’s owl emblem is patched on focal points of all products.

Ranging in price from $12-$698, the OVO x Looney Tunes drop is available to shop at us.octobersveryown.com.

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Vinciane Ngomsi

Vinciane Ngomsi is a Staff Writer at Boardroom. She began her career in sports journalism with bylines at SB Nation, USA Today, and most recently Yahoo. She received a bachelor's degree in Political Science from Truman State University, and when she's not watching old clips of Serena Williams' best matches, she is likely perfecting her signature chocolate chip cookie recipe or preparing a traditional Cameroonian meal.

fashionOVODrake
About The Author
Vinciane Ngomsi
Vinciane Ngomsi
Vinciane Ngomsi
Vinciane Ngomsi is a Staff Writer at Boardroom. She began her career in sports journalism with bylines at SB Nation, USA Today, and most recently Yahoo. She received a bachelor's degree in Political Science from Truman State University, and when she's not watching old clips of Serena Williams' best matches, she is likely perfecting her signature chocolate chip cookie recipe or preparing a traditional Cameroonian meal.