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Overtime Gets into the NFT Game to Empower Young Soccer Stars

Overtime and NFT FC have joined forces to find creative, crypto-powered ways to support up-and-coming footballers

Overtime has entered world of NFTs, but not in a way many followers of the brand may have expected.

It’s partnering with a company called NFT FC, which uses non-fungible tokens, crypto technology, and Web3 community-building to financially support young, up-and-coming soccer players. Starting on Nov. 24, NFT FC will put 1,000 NFTs up for sale for .05 ETH on the Ethereum blockchain featuring one character and kit.

There will then be monthly drops through March, with one character available for purchase at once.

NFT FC founder Finley Hayhurst was once a struggling young footballer himself, traveling from his native Australia to train with English clubs like Bristol City and Bristol Rovers. Now, through these NFT sales, fans could sponsor young players nominated and chosen by purchasers, with content created around these footballers factoring in as well.

“Overtime’s brand and vision of supporting young high school basketballers aligns perfectly with our vision of financially supporting young footballers. Their social reach and ability to create content will allow us to showcase the journey of a young player to a professional footballer,” Hayhurst said. “We’re excited to see Overtime and NFT FC help bridge the gap between the sporting world and the NFT world, something that has a lot of similarities in terms of and passionate supporters and emphasis on community.”

Supporting young athletes has been Overtime’s core mission since the beginning, so partnering with an innovative company like NFT FC that align with this mission was important to the company.

“Overtime’s purpose surrounds empowering up-and-coming athletes, as well as creators globally,” said Brandon Rhodes, Overtime’s vice president of business development. “Partnering with NFT FC was a no-brainer given Finley’s mission to do just that and we couldn’t be more excited to collaborate.”

This is just the beginning for Overtime and NFTs, according to a spokesperson, as the company continues to be intentional about who it partners within the digital collectibles space in the future.

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About The Author
Shlomo Sprung
Shlomo Sprung
Shlomo Sprung is a Senior Staff Writer at Boardroom. He has more than a decade of experience in journalism, with past work appearing in Forbes, MLB.com, Awful Announcing, and The Sporting News. He graduated from the Columbia University Graduate School of Journalism in 2011, and his Twitter and Spotify addictions are well under control. Just ask him.