The collaboration features customized jerseys that Overtime Elite players will debut in live action on Feb. 4.
Sports and lifestyle just forged an all-new team-up in the form of a limited-edition apparel collection. Overtime and Billionaire Boys Club unveiled the project, which includes custom Overtime Elite player uniforms, in an official announcement Monday.
The collection will be highlighted in a new marketing campaign featuring Overtime Elite players and Los Angeles rapper BLXST.
“This collaboration between Overtime, OTE, and Billionaire Boys Club not only celebrates the game, but the culture surrounding the game, from music to fashion to community,” said Tyler Rutstein, Vice President and General Merchandise Manager at Overtime and OTE. “Our players are looking forward to wearing the exclusive jerseys on Feb. 4th, and we’re excited to offer the full collaboration to our fans in person and online.
AddedHillary Alexandre, Director of Brand Marketing at Billionaire Boys Club, the brand founded in 2003 by Pharrell Williams, manager Rob Walker, and designer Nigo:
“BBC’s partnership with Overtime/OTE is a testament to both our brands’ ethos of fostering youth with opportunities that align with their passions. At the forefront of sports innovation, Overtime/OTE’s mission in the development of youth athletes through education and entrepreneurship is directly aligned with our values and reflects the BBC mantra: “Wealth is of the heart and mind. Not the pocket.”
Jerseys and accessories from the collection will be available starting Friday, Feb. 4. The off-court collection arrives online the following Monday, Feb. 7, at shop.overtime.tv, bbcicecream.com, and the Billionaire Boys SoHo NY and Miami retail locations.