Linebacker Noah Sewell is first up at this first-of-its-kind storytelling home, available through Airbnb and made possible by Division Street.
University of Oregon athletes are about to have a unique opportunity in the rental market, made possible through Division Street — the sports venture company founded by prominent Oregon supporters like Phil Knight.
It has transformed a rental property in Eugene into a first-of-its-kind storytelling home that select student-athletes will be able to host via Airbnb. Oregon athletes will have the opportunity to use it as a house for content creation and NIL monetization or as a traditional rental property.
Star linebacker Noah Sewell will be first up at the property, with the house currently being listed for $552 a night under the listing title “Welcome to Noah’s — the ‘#1’ place to stay in Eugene.”
It has two bedrooms and one bathroom, with Sewell consulting on the design of the house to showcase his personality, including the decor, family and sports memorabilia, and even his favorite snacks. The hashtag #stayatnoahs says it all.
“This modern, tastefully remodeled and designed craftsmen bungalow on a corner property, facing the quiet woods of the Eugene Country Club provides guests a perfect balance of seclusion and privacy, with convenient access to restaurants, breweries, shopping and Autzen Stadium,” the listing reads. “Open concept kitchen with French doors opening to a large deck and cozy backyard. Host and cook the perfect meal in the open kitchen with brand new appliances, then relax and unwind on the tranquil back deck fully equipped with gas fireplace.”
Sewell said the property will reflect his family-first ethos.
“As I thought about ways to let fans get to know me better, the idea of a home and all that represents really stuck with me,” he said. “I had an amazing time working on the design of the house to fill it with things that represent my life, my passions and my love of family. I hope all the guests that come through enjoy the experience staying there as much as I enjoyed designing it.”
Rather than one-off NIL deals, Division Street said its main focus is on meaningful, lasting brand-building.
“Division Street brings creativity, innovation and an athlete-first mentality to the work of helping student-athletes create and monetize their brands,” said Division Street CEO Rosemary St. Clair. “This is a perfect example of that differentiating approach in action. We’re not brokering a one-time endorsement deal for Noah, we’re constructing the building blocks of his brand and creating a lasting revenue pipeline for him and the other Oregon athletes who will follow him.”