About Boardroom

Boardroom is a media network that covers the business of sports, entertainment. From the ways that athletes, executives, musicians and creators are moving the business world forward to new technologies, emerging leagues, and industry trends, Boardroom brings you all the news and insights you need to know...

At the forefront of industry change, Boardroom is committed to unique perspectives on and access to the news, trending topics and key players you need to know.

All Rights Reserved. 2022.

Meet the Mysterious MNLTH, Nike’s First NFT Collectible

A co-branded collaboration with RTFKT has produced MNLTH (pronounced “Monolith”), a mysterious Nike NFT creation available for purchase on OpenSea.

Video gamers, sci-fi enthusiasts, and adherents of the mystical and supernatural are doing a double-take Monday as they attempt to reckon with Nike’s first foray into collectible NFTs. More or less in unison, these folks are all asking the same question:

“What is MNLTH?”

Pronounced “monolith,” we’re looking at the first NFT collaboration between Nike and RTFKT (“artifact”), the virtual sneakers and collectibles brand that the Swoosh acquired in December. Physically, it’s a dynamic object that appears much like a crate — but this isn’t some loot box or storage aid.

As the item’s official description reads on OpenSea:

“Behold a mysterious MNLTH, etched with Nike & RTFKT markings. It seems to be sentient . . . What does it do?”

Sentient, eh? Getting some uncomfortable Indiana Jones Ark of the Covenant vibes here. Is my face going to melt off if and when someone figures out how to open up one of these MNLTHs?

MNLTH NFTs were sent directly to individuals who own items from RTFKT’s Clone X NFT collection, with the rest available for a floor price of 5.6 ETH (approximately $16,848) as of this writing. And if the early action is any indication, a little mystery and intrigue can go a long way in commanding attention in the increasingly competitive market for non-fungible token collectibles.

The company describes MNLTH as “powered by DART X, or Dynamic Artefact Reveal Technology.” And while we don’t entirely know what that means yet — sounds like we’re talking about dynamic NFTs, but who can be sure? — we can be more than certain that this is merely a glimpse of the earliest of the early stages of Nike’s plans for RTFKT.

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

About The Author
Sam Dunn
Sam Dunn
Sam Dunn is the Managing Editor of Boardroom. Before joining the team, he was an editor and multimedia talent for several sports and culture verticals at Minute Media and an editor, reporter, and site manager at SB Nation. A specialist in content strategy, copywriting, and SEO, he has additionally worked as a digital consultant in the corporate services, retail, and tech industries. He cannot be expected to be impartial on any matter regarding the Florida Gators or Atlanta Braves. Follow him on Twitter @RealFakeSamDunn.