SNEAKERS & FASHION

Nike Unveils “Rawdacious” Team USA Jerseys, Olympic Sneaker Colorways

The latest collection from the Swoosh will have Team USA athletes rolling into the Summer Games in style.

With just three weeks to go before the opening ceremony for the Olympic Games in Tokyo, Nike released major details on what several teams, countries, and athletes will be wearing, including plenty of Team USA reveals.

Perhaps most notable among them? All-new red USA Women’s Basketball jerseys, which feature navy and royal blue trim with vertical white stars set to be worn by superstars like Sue Bird, Diana Taurasi, A’Ja Wilson, and Brittney Griner. The Swoosh calls this one the “Red Dynasty” jersey, celebrating the 25th anniversary of the iconic gold medal-winning 1996 Olympic team. The USA women’s basketball team has won every Olympic title since then, and seeks an incredible seventh consecutive gold medal at the upcoming Summer Games.

Nike also introduced its “Rawdacious” colorway, which will be heavily featured in Tokyo. It’s incorporated in looks for the Olympics’ newest event, skateboarding, as well as soccer, track and field, and basketball.

Rawdacious’ combination of white with bursts of pink, orange, and bright crimson is how the brand plans to  “imbue deep cultural, psychological and emotional value in its footwear,” per Nike’s official release.

Part raw, part audacious. The recipe for gold medal glory in Japan.

Skateboarding will be a prominent storyline this summer, and Nike outfit the USA team in addition to Japan, Brazil, and France. The company partnered with Dutch artist Piet Parra to create uniforms in bright colors that incorporate the countries’ defining elements, like France’s Eiffel Tower and the mountainous topography of Brazil and Japan.

The skate shoe collection includes exciting colorways for the SB X Quartersnacks Dunk Low, as well as the debut of the Sandy ZoomX Bruin, a skateboarding version of the 1972 Bruin, which incorporates modern performance technology like a ZoomX midsole and a full-length carbon plate. Stay tuned for the SandyZoomX Bruin next week.

The Rawdacious collection will release on Nike.com throughout the summer.

Sign Up For Our Newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

Sign Up For Our Newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.