The Roblox-powered gamification experience allows users to build a stadium, construct a roster, and explore a growing virtual community.
“The Official Roblox Experience of the National Football League” takes fans to the metaverse and allows them to build a custom stadium, get acquainted with the business of the game, put together a championship roster, and compete for glory.
“We are beyond thrilled to partner with Roblox as we journey deeper into the Metaverse and continue to learn the value of interactive shared experiences for the NFL,” said Joe Ruggiero, NFL Senior Vice President of Consumer Products. “We see Roblox as an extension of NFL’s real-life engagement platforms for emerging social connectivity where fans can learn the game and business side of NFL football. This is a new frontier of how fan engagement will evolve for the League, and we are excited to be a part of this dynamic space that will continuously evolve over time with new experiences.”
In addition to making decisions on everything from concessions offerings to their team’s apparel offerings, NFL Tycoon owners can interact with one another at Central City, the community’s main hub, and will be treated to special events and activations throughout the year. This week, the action focuses on the “Destruction House,” an event that permits players “to compete against each other to playfully destroy an everyday neighborhood house and unlock and purchase new and limited-edition virtual goods” tied to Super Bowl LVI, the Los Angeles Rams, the Cincinnati Bengals, and the league itself.
Added Christina Wootton VP of Global Brand Partnerships at Roblox:
“Partnering with NFL, a digital innovator, brings more ways for our community to celebrate their fandom. We are excited to see sports and entertainment evolve to bring in fun, authentic, and engaging experiences that push the boundaries of creativity and bring fans closer to some of the biggest moments in sports and culture.”