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Knicks Celebrate 2020-21 Season With First-ever NFT Collection

The new digital collectibles celebrate key moments from the team that brought excitement back to the Garden.

Following a surprise 41-31 season that led to their first playoff appearance in eight years, the New York Knicks launched a series of limited-edition 3D NFTs on Tuesday centered around their biggest home wins from their standout 2020-2021 campaign.

The non-fungible token art drop features digitally designed tickets from five games at Madison Square Garden as part of a partnership with NFT collectibles company Sweet. Those games include:

  • April 9’s overtime win over Memphis that started a nine-game winning streak
  • April 24’s victory over Toronto to make it nine straight
  • May 16’s game against Boston to clinch home court in the first round
  • May 23’s playoff opener against Atlanta
  • May 26’s win over the Hawks for the Knicks’ first playoff win since 2013.

“We are always looking for new ways to celebrate and engage with our fans, and we see the emergence of digital collectibles, which combines sports and technology, as a fun way for fans to connect with their teams,” said David Hopkinson, Executive Vice Present of MSG Sports and President of Team Business Operations.

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There will only be 100 digital tickets available from each game for 500 total, and given the excitement surrounding their run, the collectibles are likely to be in high demand.

There will also be a special 1-of-1 digital plaque featuring all five tickets, with the winning bidder receiving not just the unique offering, but mint No. 1s of each individual NFT delivered to the crypto wallet of their choice.

1-of-1 New York Knicks NFT featuring all five tickets

“Sweet understands that the future of collectibles is digital, and we’re thrilled to be partnering with the Knicks to launch their first-ever NFT collection, helping them to create a new way to digitally engage with their loyal fans,” said Tom Mizzone, Sweet’s founder and CEO.

“Our platform allows enterprise brands unmatched flexibility to bring digital collectibles and experiences to market in unlimited ways, and we’re excited to add New York and the Knicks to our roster of partners rolling out incredible collections in the coming months.”

About The Author
Shlomo Sprung
Shlomo Sprung
Shlomo Sprung is a Senior Staff Writer at Boardroom. He has more than a decade of experience in journalism, with past work appearing in Forbes, MLB.com, Awful Announcing, and The Sporting News. He graduated from the Columbia University Graduate School of Journalism in 2011, and his Twitter and Spotify addictions are well under control. Just ask him.