The fintech company becomes the first alternative investment platform to ink an exclusive deal with an NFL team.
The New York Giants announced a partnership with fintech platform Yieldstreet on Tuesday, naming the company their official alternative investment platform. It’s the NFL’s first exclusive deal in the alternative investment space.
As part of the agreement, Yieldstreet will help drive philanthropic efforts benefitting the Giants Foundation, with the company making a donation to the team’s charity organization for every field goal the G-Men convert. Yieldstreet will have the right to use Giants marks and logos to promote financial literacy and creating wealth through passive income, as well as the opportunity to host current and former Giants players on their podcast, “The Yield.”
“Partnering with an organization like the New York Giants on our home turf represents an incredible opportunity to invest in our New York community,” said Milind Mehere, Yieldstreet’s founder and CEO. “We are incredibly excited to use our platform to move beyond traditional boundaries, expanding into new, innovative categories with great partners.”
Yieldstreet was formed in 2015 to help create more modern investment portfolios, providing access to investment products across a range of alternative asset classes like real estate, consumer art, legal finance, and aviation. The company raised $100 million in a Series C funding round in June that brought the company to what Mehere called a “near unicorn” valuation.
“We are thrilled to announce this exclusive partnership with Yieldstreet, marking the first alternative investment platform deal in the NFL,” said Pete Guelli, the Giants’ chief commercial officer. “We are proud to partner with such a forward-thinking brand committed to financial inclusivity and accessibility. Their commitment to the community goes far beyond the investor space, and we know this partnership will positively impact the New York area for years to come.”