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NBA Endorsement Earnings: LeBron Leads the Pack

LeBron, Steph, KD…the list goes on. Here are the top NBA endorsement earners for 2023-24, filled with familiar names.

If you’re good enough on the court, being a professional athlete can yield you millions. And if you’re savvy enough off the court, you can significantly increase your earnings via other avenues. Endorsements are one of those ways, and Sportico has released the list of the 15 highest-paid NBA players entering the 2023-24 season, accounting for exactly that.

The list of names has graced our screens for years, been the faces of the biggest brands on Earth, and some have even earned that coveted signature sneaker. Not surprisingly, they are also among the absolute best at their craft.

Ahead of next week’s NBA season tip-off, check out the list of top endorsers below, courtesy of Sportico.

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Top NBA Endorsement Earners for 2023-24

RankPlayerTeamEndorsementsTotal Earnings
1LeBron JamesLos Angeles Lakers$80m$127.6m
2Stephen CurryGolden State Warriors$50m$101.9m
3Giannis AntetokounmpoMinnesota Bucks$45m$90.6m
4Kevin DurantPhoenix Suns$42m$88.4m
5Klay ThompsonGolden State Warriors$21m$64.2m
6James HardenPhiladelphia 76ers$20m$55.6m
7Damian LillardMinnesota Bucks$17m$62.6m
8Zion WilliamsonNew Orleans Pelicans$16m$50m
9Luka DončićDallas Mavericks$12m$52m
10Joel EmbiidPhiladelphia 76ers$9m$56.6m
11Paul GeorgeLA Clippers$8.5m$54.1m
12Jimmy ButlerMiami Heat$7.5m$52.7m
13Nikola JokićDenver Nuggets$7m$54.6m
14Kawhi LeonardLA Clippers$7m$52.6
15Bradley BealPhoenix Suns$6.5m$52.5m

Endorsement Breakdown

RankPlayerKey Endorsements
1LeBron JamesNike, ATT&T, Beats by Dre
2Steph CurryUnder Armour, Infiniti Motor Company, Chase
3Giannis AntetokounmpoNike, Google Pixel, JBL
4Kevin DurantNike, Beats by Dre, Gatorade
5Klay ThompsonAnta Sports Group, Body Armor, Panini
6James HardenAdidas, Beats by Dre, Body Armor
7Damian LillardAdidas, Panini, Hulu
8Zion WilliamsonNike, Gatorade, Mountain Dew
9Luka DončićJordan Brand, NBA 2K, BioSteel
10Joel EmbiidPepsiCo, EA,
11Paul GeorgeNike, ATT&T, Therabody
12Jimmy ButlerAnheuser-Busch InBev, Google, Tag Heuer
12Nikola JokićNike, Panini
14Kawhi LeonardNew Balance
15Bradley BealNike, Nestle

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