LeBron, Steph, KD…the list goes on. Here are the top NBA endorsement earners for 2023-24, filled with familiar names.
If you’re good enough on the court, being a professional athlete can yield you millions. And if you’re savvy enough off the court, you can significantly increase your earnings via other avenues. Endorsements are one of those ways, and Sportico has released the list of the 15 highest-paid NBA players entering the 2023-24 season, accounting for exactly that.
The list of names has graced our screens for years, been the faces of the biggest brands on Earth, and some have even earned that coveted signature sneaker. Not surprisingly, they are also among the absolute best at their craft.
Ahead of next week’s NBA season tip-off, check out the list of top endorsers below, courtesy of Sportico.
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Top NBA Endorsement Earners for 2023-24
| Rank | Player | Team | Endorsements | Total Earnings |
| 1 | LeBron James | Los Angeles Lakers | $80m | $127.6m |
| 2 | Stephen Curry | Golden State Warriors | $50m | $101.9m |
| 3 | Giannis Antetokounmpo | Minnesota Bucks | $45m | $90.6m |
| 4 | Kevin Durant | Phoenix Suns | $42m | $88.4m |
| 5 | Klay Thompson | Golden State Warriors | $21m | $64.2m |
| 6 | James Harden | Philadelphia 76ers | $20m | $55.6m |
| 7 | Damian Lillard | Minnesota Bucks | $17m | $62.6m |
| 8 | Zion Williamson | New Orleans Pelicans | $16m | $50m |
| 9 | Luka Dončić | Dallas Mavericks | $12m | $52m |
| 10 | Joel Embiid | Philadelphia 76ers | $9m | $56.6m |
| 11 | Paul George | LA Clippers | $8.5m | $54.1m |
| 12 | Jimmy Butler | Miami Heat | $7.5m | $52.7m |
| 13 | Nikola Jokić | Denver Nuggets | $7m | $54.6m |
| 14 | Kawhi Leonard | LA Clippers | $7m | $52.6 |
| 15 | Bradley Beal | Phoenix Suns | $6.5m | $52.5m |
Endorsement Breakdown
| Rank | Player | Key Endorsements |
| 1 | LeBron James | Nike, ATT&T, Beats by Dre |
| 2 | Steph Curry | Under Armour, Infiniti Motor Company, Chase |
| 3 | Giannis Antetokounmpo | Nike, Google Pixel, JBL |
| 4 | Kevin Durant | Nike, Beats by Dre, Gatorade |
| 5 | Klay Thompson | Anta Sports Group, Body Armor, Panini |
| 6 | James Harden | Adidas, Beats by Dre, Body Armor |
| 7 | Damian Lillard | Adidas, Panini, Hulu |
| 8 | Zion Williamson | Nike, Gatorade, Mountain Dew |
| 9 | Luka Dončić | Jordan Brand, NBA 2K, BioSteel |
| 10 | Joel Embiid | PepsiCo, EA, |
| 11 | Paul George | Nike, ATT&T, Therabody |
| 12 | Jimmy Butler | Anheuser-Busch InBev, Google, Tag Heuer |
| 12 | Nikola Jokić | Nike, Panini |
| 14 | Kawhi Leonard | New Balance |
| 15 | Bradley Beal | Nike, Nestle |
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