The league’s NBA Lane virtual experience will run through June 30 in Meta’s Horizon Worlds.
The NBA is furthering the momentum behind its NBA Lane campaign by launching a virtual experience in Meta’s Horizon Worlds.
This partnership between Meta and the NBA builds on the league’s season-long campaign celebrating its 75th anniversary season. The NBA Lane virtual experience launched in Horizon Worlds on Meta Quest 2 on Thursday and will run through June 30.
Meta’s NBA-themed virtual land will include four major gaming features:
- Free throw shootout, with a moving hoop, where users can compete with their friends in a race to outscore each other.
- A low-gravity dunk contest: The name of the game is to go high and impress the judges with the most creative dunks to secure the highest score.
- Highlights on the big screen for fans to enjoy NBA content on a big screen in front of a virtual arena. Expect to see game highlights, player interviews, and more.
- Selfies in the NBA trophy room: The Larry O’Brien trophy was recreated in VR for this moment to allow all users to snap a picture and share it.
NBA Lane in Horizon Worlds is open to users 18+ and is available under featured events in Meta’s VR world. The NBA’s partnership announcement comes on the same day the league unveiled a lineup of redesigned playoff trophies, including a new Larry O’Brien Trophy.