The two sports betting giants will serve as presenting sponsors for NBA TV and League Pass shows and collaborate on social media messaging and PSAs.
The NBA announced an expanded partnership with both FanDuel and DraftKings on Thursday, giving each company expansive rights to integrate league assets through their sports betting and daily fantasy platforms.
FanDuel has been named the presenting partner of NBA TV’s weekly NBABet show, while DraftKings was named presenting partner of NBABet Stream telecasts on League Pass. As part of their extension agreements with the league, DraftKings and FanDuel will be able to use NBA highlights in their content platforms and will continue to utilize league marks and logos across their betting products. When the two companies launch in Canada later this season, they will become NBA sports betting partners there as well.
“DraftKings and FanDuel are market leaders who have been incredible partners in engaging with the millions of NBA fans who enjoy fantasy and betting,” said Scott Kaufman-Ross, the NBA’s senior Vice President and head of gaming and new business ventures.“They sit at the center of the continued convergence between media and sports betting, and, together, we are excited to bring these unique content experiences to our fans.”
As part of the agreement, fans will have the choice to see FanDuel odds displayed on the Games page of NBA.com and its app.
“For the past seven years the NBA and FanDuel have architected the platinum standard of partnership between a professional sports league and mobile sports gaming operator,” said Amy Howe, FanDuel Group’s president and CEO. “Combining the star power of the NBA with our industry-leading platform has resulted in innovations that have significantly enhanced the fan experience. We are proud of the deep working relationship we have built with the NBA, and that this agreement will celebrate a decade of official partnership.”
As part of the deal with DraftKings, it will activate on-site at NBA tentpole events including the All-Star Game, Rising Stars, All-Star Saturday Night, and the NBA Draft. Its first branded “BetStream” game arrives Friday, Nov. 5 when the Brooklyn Nets take on the Detroit Pistons.
“The NBA season only just tipped off, and yet we have already seen the immediate impact of the sport among our customer base with significant re-engagement along with healthy new betting activity across all of our states,” said Ezra Kucharz, DraftKings’ chief business officer. “All of this signals the rising demand for NBA basketball in its 75th anniversary season among sports bettors and daily fantasy players, and we are pleased to continuously collaborate with the league on new offerings like our NBABet Stream integration.”
The three entities will also collaborate on social media messaging, PSAs, and the enforcement of strict standards in their commitment to responsible gambling. As part of this commitment, FanDuel and DraftKings will work together “to protect the integrity of NBA games,” per an official release.