Headline To Go
Cover Story
Tech Talk
Boardroom Talks
Sneaker Game
Inside the Boardroom

About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

All Rights Reserved. 2022.
Sports July 5, 2023
Shlomo Sprung
Shlomo Sprung

MLB Introduces Virtual Ballpark for All-Star Saturday

The MLB Virtual Ballpark is the first for a pro sports league and will include a host of benefits and activities for fans.

Baseball fans who can’t make it to Seattle on Saturday for MLB‘s All-Star Celebrity Softball Game will be able to take in the T-Mobile Park experience digitally.

MLB announced Virtual Ballpark — a first for a pro sports league — on Wednesday to provide interactive social experiences to fans around the world throughout the season, bringing the ballpark to wherever they may be. The celebrity game will stream live on the Virtual Ballpark’s video board and fans will be able to play the mini games and participate in real, live events taking place in Seattle. Fans can register today.

Stay Ahead of the Game, Get Our Newsletters

Subscribe for the biggest stories in the business of sports and entertainment, daily.

Benefits include the ability for fans to customize their avatars in their favorite team’s jerseys, play trivia games, take part in a Sorare card scavenger hunt, receive a Candy Digital commemorative ticket, and be entered for a chance to win tickets to this year’s World Series.

“As we continue to enhance and prioritize the MLB fan experience through innovative technologies, this new virtual ballpark will become a great testing ground for the league and our fans worldwide,” said Kenny Gersh, MLB’s executive vice president of media and business development. “We’ve taken what baseball fans know and love about their unique ballpark experiences and connected it to an accessible, virtual world. Not everyone has the opportunity to attend Major League games or enjoy a Major League ballpark experience, but now we can provide this opportunity to anyone with an internet connection, no matter where they are.”

The virtual ballpark was developed in close collaboration with London-based tech firm Improbable, known for developing virtual spaces to connect brands with consumers digitally in a lag-free experience. Players in Saturday’s Celebrity Game include Donovan Mitchell, Zach LaVine, Chloe Kim, Jennie Finch, and Felix Hernandez.

More Baseball:

Shlomo Sprung

Shlomo Sprung is a Senior Staff Writer at Boardroom. He has more than a decade of experience in journalism, with past work appearing in Forbes, MLB.com, Awful Announcing, and The Sporting News. He graduated from the Columbia University Graduate School of Journalism in 2011, and his Twitter and Spotify addictions are well under control. Just ask him.

MLBSorareDonovan MitchellCandy DigitalMLB All-Star Game
About The Author
Shlomo Sprung
Shlomo Sprung
Shlomo Sprung
Shlomo Sprung is a Senior Staff Writer at Boardroom. He has more than a decade of experience in journalism, with past work appearing in Forbes, MLB.com, Awful Announcing, and The Sporting News. He graduated from the Columbia University Graduate School of Journalism in 2011, and his Twitter and Spotify addictions are well under control. Just ask him.