Boardroom goes inside Nike’s big reveal of the new Bucks City Edition jersey to be worn by the likes of Giannis Antetokounmpo, Khris Middleton, and Jrue Holiday.
The 2022-23 NBA Nike City Edition jerseys are here, with 29 of the 30 teams (the Utah Jazz are sitting this one out with their new uniform set) taking various creative inspirations after a year of designs that combined iconic elements from their histories to celebrate the league’s 75th anniversary. This year’s league-wide initiative aims to honor the inherent bond between court, community, and culture.
Boardroom was at Nike’s NYC HQ last week to get a first look at the jerseys and had a chance to speak with NBA and Nike execs on the stories behind the uniforms that you’ll soon see on the court.
Behold — the Milwaukee Bucks‘ 2022-23 City Edition jersey in all its glory.
Get on our list for weekly sports business, industry trends, interviews, and more.
The 2022-23 Bucks City Edition Jersey
The Bucks’ jerseys celebrate the Bronzeville section of Milwaukee — one of the city’s most diverse and distinctive neighborhoods. Historically, Bronzeville was the African American economic, social, and artistic center of Milwaukee and remains an important destination for culture and arts. The patchwork displayed on the side panels is decked out in every color the Bucks will wear this season, and Bronzeville’s status as a gathering place is represented in the anthem.
Throughout the season, the Bucks will show art murals and city scenes around downtown Milwaukee. At Fiserv Forum, closeups of the jersey will be juxtaposed with sights and sounds from Bronzeville, including footage from the annual Bronzeville Arts and Cultural Festival and soundbites from the Bronzeville Collective’s resident artists.
“This jersey represents all of that great creative inspiration that you would see in Bronzeville,” Jesse Alvarez, Nike’s product director, global sports apparel, men’s basketball, said. “To me it’s one of the best examples of how we’re able to bring things off the court, the game of basketball, but doing it in a comprehensive way. Being able to see the vibrant colors and how it came to life is just incredible.”
Learn more about Nike’s 2022-23 NBA City Edition jerseys:
- City Edition Overview
- Atlanta Hawks
- Brooklyn Nets
- Chicago Bulls
- Cleveland Cavaliers
- Golden State Warriors
- Los Angeles Clippers
- Los Angeles Lakers
- Miami Heat
- Philadelphia 76ers
- Phoenix Suns
- Portland Trail Blazers
- San Antonio Spurs
Read More:
- Austin Ekeler: Workhorse Entrepreneur Always in Command
- How Verizon Tackles Connectivity in Detroit During the 2024 NFL Draft
- The Digital Athlete: How the NFL & AWS Leverage Data to Keep Players Safe
- Microsoft Gambles Big With $1.5B Investment in Foreign AI Firm
- The Jordan Luka 3: A Design Driven by Dončić
Get on our list for weekly sports business, industry trends, interviews, and more.
