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Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

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Michaela Onyenwere & Mobil 1 Reimagine Home Court

Andrea Bergart designed the court as part of Mobil 1’s Tune Up initiative, with the reigning WNBA Rookie of the Year helping to get the word out.

Walk by McCaffery Playground on West 43rd Street in Manhattan, and you’ll probably do a double-take. What was once a traditional but aging outdoor basketball court — green to match the NYC Parks colors with its leaf emblem at mid-court — is now a striking display of art.

Artist Andrea Bergart designed the new court, and the project is courtesy of Mobil 1’s Tune Up community initiative, where it works with non-profit Project Backboard and local basketball stars to refurbish area basketball courts, making them fit for the next generation of talent to hone their skills.

In New York, the athlete honor falls to Liberty forward and reigning WNBA Rookie of the Year Michaela Onyenwere. Onyenwere is from Colorado, went to UCLA, and has lived in the city for only a year, but says she connected with New York and its rich basketball history immediately.

“There’s a culture here where outdoor courts are very important,” she told Boardroom. “I’m not from New York. If I’m gonna be here, if I’m gonna be in this culture, then [this project] is a no-brainer for me.”

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This isn’t the first time that Mobil 1 has teamed up with a star basketball player to refurbish a local court. The company partnered with Channing Frye during 2022 NBA All-Star weekend to unveil a refurbished gym at the historic Merrick House in Cleveland. In March, Mobil 1 followed that up with a Karl-Anthony Towns-designed court at the Sojourner Truth Academy in Minneapolis.

Prior court design at McCaffery Park (via Google Maps)
New court design

But for Onyenwere, this opportunity specifically hit home. She’s part of a league that is on an undeniable upward trajectory, but one that still needs to bring in younger fans. Engaging them in cities that already have a team, like New York, are essential to getting fans to the arena. She can already feel that energy.

“Last year, people were very excited to watch our team,” she said. “I would be on the street and would people like, ‘Oh my gosh, we’re so excited to come to your game.’ So you see the excitement kind of revving up for women’s basketball.”

As for Bergard, the local artist is a lifelong athlete who is no stranger to merging the two fields. Her time playing with New York’s all-women basketball community, Downtown Girls Basketball, has inspired her work in the past, which includes a line of luxury bags handmade from basketballs.

“As a New Yorker and basketball enthusiast being involved in this project with Mobil 1 and Project Backboard is particularly exciting for me,” Bergart said in a release. “The artwork I developed for this  basketball court explores ideas relating to fluidity and kaleidoscopic reflections; forms flowing into other forms and branching off and returning to the whole. Ultimately, I want to create imagery that  offers the viewer a poignant experience that also acknowledges the strict geometry of a court.”

All that adds up to a court that Onyenwere admits she really wants to play on — and, really, isn’t that the point?

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Russell Steinberg

Russell Steinberg is an editor and writer at Boardroom. He came to the brand in 2021 with a decade of experience in sports journalism, primarily covering college basketball at SB Nation as a writer, reporter, and blog manager. In a previous life, he worked as a social media strategist and copywriter, handling accounts ranging from sports retail to luxury hotels and financial technology. Though he has mastered the subtweet, he kindly requests you @ him next time.

About The Author
Russell Steinberg
Russell Steinberg
Russell Steinberg is an editor and writer at Boardroom. He came to the brand in 2021 with a decade of experience in sports journalism, primarily covering college basketball at SB Nation as a writer, reporter, and blog manager. In a previous life, he worked as a social media strategist and copywriter, handling accounts ranging from sports retail to luxury hotels and financial technology. Though he has mastered the subtweet, he kindly requests you @ him next time.