The six NBA championship rings MJ won with the Bulls are priceless, but HEIR’s 6 Rings NFT collection has hit the market.
HEIR Inc., created by Michael Jordan and his son Jeffrey, made waves Thursday by launching its first NFTs via Magic Eden, Solana’s leading marketplace.
Named after MJ’s iconic championships with the Chicago Bulls, HEIR’s 6 Rings collection of snarling bulls in black, gold, silver, red, and white quickly sold out its initial 5,005 allotment — half the 10,010 total.
They were sold for 2.3 SOL each, in honor of Jordan’s famous No. 23, worth roughly $221 as the digital market fluctuates. People lucky enough to land a 6 Rings NFT are expected to get additional utility in “huddles,” which will grant them some form of access to NBA legends and current players, as well as exclusive merchandise.
HEIR launched in December as aWeb3 NFT and fan engagement platform aiming to foster brands committed to compelling narratives while harnessing emerging technologies to creatively connect with consumers and fans.
In addition to the NFT drop this week, Heir Labs recently filed a new trademark application for 6 RINGS, per Josh Gerben of Gerben Law.
The official filing claims the Los Angeles-based company will offer 6 RINGS-branded NFTs and virtual clothing, footwear, headwear, bags, art, toys, and collectibles as well as physical clothing, including lifestyle and athletic wear.
HEIR is led by Jeffrey Jordan, Daniel George (Nike, FIFA, Rakuten), and Jeron Smith (Nike, Sony, and the White House Office of Digital Strategy).
When HEIR established its presence in December, it disclosed a $10 million raise in the seed round stage led by Thrive Capital. It also featured Solana Ventures, Alexis Ohanian, Lonzo Ball and Williams “World Wide Wes” Wesley.
Subscribe for the biggest stories in the business of sports and entertainment, daily.
