EXECUTIVES & ENTREPRENEURS

From Punches to Prime: KSI and Logan Paul Have a Drink

The YouTube stars and former boxing rivals have come together to co-found Prime Hydration, a new beverage brand.

Logan Paul may or may not have spent $3.5 million on a fake first-edition Charizard trading card. But don’t feel bad for the YouTube star turned big-money boxer — if he’s thirsting to make up for the potential losses, his latest venture positions him to do precisely that.

And it comes via an assist from a former rival that first welcomed him to the boxing ring three years ago.

Olajide Olatunji, better known as KSI, has joined forces with Paul to launch Prime Hydration, a new beverage brand.

“We’re excited to announce Prime to the world and showcase what happens when rivals come together as brothers and business partners. Our goal was to create a fantastic hydration drink that can fuel any lifestyle,” Paul and KSI said in a company announcement this week.

In August of 2018, KSI and Paul squared off in an amateur boxing match in Manchester, England for what was billed as the “YouTube World Championship,” fighting to a six-round majority draw. They ran it back one year later at Los Angeles’ Crypto.com Arena (then known as the Staples Center) in a sanctioned professional fight, with KSI winning by split decision.

Logan Paul went on to fight Floyd Mayweather Jr. in an eight-round exhibition bout in June 2021 in which no official winner was declared. But no matter where his boxing career takes him, Jake’s older brother will be forever linked with his first-ever opponent.

“Now that we’re both fighting for the same team, we truly believe the sky is the limit,” the duo said.

(No word yet on whether or not Mayweather intends to join as an investor.)

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