About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

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Lisa Joseph on Dwyane Wade, Zion Williamson, & more

Last Updated: September 29, 2022

CAA Basketball co-head of marketing and services Lisa Joseph-Metelus talks about what it takes to build an athlete’s brand, from what goes into the recruiting process to taking Dwyane Wade’s ambitions and making them into reality through his playing career and beyond. She also talks about working with young stars like Zion Williamson and balancing on-court performance with marketing goals, creating opportunities that matter for her clients during their current downtime, and more. Plus, her advice for young women getting into the sports business and how she was able to carve her own path at CAA and in the sports world itself.

CAA basketball co-head of marketing and services Lisa Joseph-Metelus.
Boardroom Staff