About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

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Ticket Price Wars: Lionel Messi vs. Taylor Swift vs. Beyoncé

Find out how much it costs just to get in the door to see Lionel Messi live in his Inter Miami debut — and how it stacks up to T-Swift’s Eras Tour and Queen Bey’s Renaissance Tour.

On June 6, a fan bought a ticket for the July 21 Leagues Cup soccer match between MLS club Inter Miami and Liga MX’s Cruz Azul on secondary market platform TickPick for $29. On June 7, the eye-popping news dropped that Lionel Messi — either the 1a or 1b on the definitive list of most popular athletes on earth — would depart Paris Saint-Germain to join Major League Soccer’s Inter Miami CF.

The move promises to be historically massive as it relates to the action on the field at DRV PNK Stadium, but even before the reigning World Cup champion makes his proper debut on the field, he’s already doing GOAT-tier numbers at the box office.

On June 21, two weeks after Messi’s Inter Miami transfer was confirmed, TickPick’s most affordable ticket for the Argentinian icon’s scheduled MLS debut on July 21 was $1,371. If you’re into quick maths, that’s a 4,627.6% increase.

That got us thinking — how does Lucky Leo’s ability to demand massive rates even for a nosebleed seat compare to two of this summer’s other biggest seat-fillers? Our minds quickly turned to Taylor Swift, whose Eras Tour is packing stadiums across the country and reducing fans of all ages to glorious tears, and Beyoncé, whose globe-trotting Renaissance Tour is nothing short of a work of art.

You may be surprised about the particular way Lionel Messi Inter Miami tickets for July 21’s big MLS debut stack up.

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Lionel Messi Inter Miami Tickets vs. Beyoncé and Taylor Swift’s Tours

All ticket price data via TickPick as of approximately 12 p.m. ET on June 21, 2023.

EVENTDATELOCATIONCHEAPEST
TICKET
MOST EXPENSIVE
TICKET
Lionel Messi
MLS debut
21 July 23Ft. Lauderdale, FL$1,371$16,623
Taylor Swift
Eras Tour
22 July 23Seattle, WA$1,748$24,690
Beyoncé
Renaissance Tour
22 July 23Chicago, IL$216$931

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Sam Dunn

Sam Dunn is the Managing Editor of Boardroom. Before joining the team, he was an editor and multimedia talent for several sports and culture verticals at Minute Media and an editor, reporter, and site manager at SB Nation. A specialist in content strategy, copywriting, and SEO, he has additionally worked as a digital consultant in the corporate services, retail, and tech industries. He cannot be expected to be impartial on any matter regarding the Florida Gators or Atlanta Braves. Follow him on Twitter @RealFakeSamDunn.

About The Author
Sam Dunn
Sam Dunn
Sam Dunn is the Managing Editor of Boardroom. Before joining the team, he was an editor and multimedia talent for several sports and culture verticals at Minute Media and an editor, reporter, and site manager at SB Nation. A specialist in content strategy, copywriting, and SEO, he has additionally worked as a digital consultant in the corporate services, retail, and tech industries. He cannot be expected to be impartial on any matter regarding the Florida Gators or Atlanta Braves. Follow him on Twitter @RealFakeSamDunn.