About Boardroom

Boardroom is a media network that covers the business of sports, entertainment. From the ways that athletes, executives, musicians and creators are moving the business world forward to new technologies, emerging leagues, and industry trends, Boardroom brings you all the news and insights you need to know...

At the forefront of industry change, Boardroom is committed to unique perspectives on and access to the news, trending topics and key players you need to know.

All Rights Reserved. 2022.

Ticket Price Wars: Lionel Messi vs. Taylor Swift vs. Beyoncé

Find out how much it costs just to get in the door to see Lionel Messi live in his Inter Miami debut — and how it stacks up to T-Swift’s Eras Tour and Queen Bey’s Renaissance Tour.

On June 6, a fan bought a ticket for the July 21 Leagues Cup soccer match between MLS club Inter Miami and Liga MX’s Cruz Azul on secondary market platform TickPick for $29. On June 7, the eye-popping news dropped that Lionel Messi — either the 1a or 1b on the definitive list of most popular athletes on earth — would depart Paris Saint-Germain to join Major League Soccer’s Inter Miami CF.

The move promises to be historically massive as it relates to the action on the field at DRV PNK Stadium, but even before the reigning World Cup champion makes his proper debut on the field, he’s already doing GOAT-tier numbers at the box office.

On June 21, two weeks after Messi’s Inter Miami transfer was confirmed, TickPick’s most affordable ticket for the Argentinian icon’s scheduled MLS debut on July 21 was $1,371. If you’re into quick maths, that’s a 4,627.6% increase.

That got us thinking — how does Lucky Leo’s ability to demand massive rates even for a nosebleed seat compare to two of this summer’s other biggest seat-fillers? Our minds quickly turned to Taylor Swift, whose Eras Tour is packing stadiums across the country and reducing fans of all ages to glorious tears, and Beyoncé, whose globe-trotting Renaissance Tour is nothing short of a work of art.

You may be surprised about the particular way Lionel Messi Inter Miami tickets for July 21’s big MLS debut stack up.

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

Lionel Messi Inter Miami Tickets vs. Beyoncé and Taylor Swift’s Tours

All ticket price data via TickPick as of approximately 12 p.m. ET on June 21, 2023.

EVENTDATELOCATIONCHEAPEST
TICKET
MOST EXPENSIVE
TICKET
Lionel Messi
MLS debut
21 July 23Ft. Lauderdale, FL$1,371$16,623
Taylor Swift
Eras Tour
22 July 23Seattle, WA$1,748$24,690
Beyoncé
Renaissance Tour
22 July 23Chicago, IL$216$931

Read More:

About The Author
Sam Dunn
Sam Dunn
Sam Dunn is the Managing Editor of Boardroom. Before joining the team, he was an editor and multimedia talent for several sports and culture verticals at Minute Media and an editor, reporter, and site manager at SB Nation. A specialist in content strategy, copywriting, and SEO, he has additionally worked as a digital consultant in the corporate services, retail, and tech industries. He cannot be expected to be impartial on any matter regarding the Florida Gators or Atlanta Braves. Follow him on Twitter @RealFakeSamDunn.