About Boardroom

Boardroom is a media network that covers the business of sports, entertainment. From the ways that athletes, executives, musicians and creators are moving the business world forward to new technologies, emerging leagues, and industry trends, Boardroom brings you all the news and insights you need to know...

At the forefront of industry change, Boardroom is committed to unique perspectives on and access to the news, trending topics and key players you need to know.

All Rights Reserved. 2022.

They Gave Us Game: Lids Tips its Cap to Black Sports Institutions

Lids is honoring the Negro Leagues, Black Fives, and Harlem Globetrotters through a vintage apparel and accessory collection.

Lids is honoring three historic Black sports institutions through retail partnerships with the Negro Leagues Baseball Museum, Black Fives, and the Harlem Globetrotters, the company announced Friday.

All three legendary entities will get heritage-inspired apparel and accessory collections sold year-round at more than 700 retail Lids locations across the country. Products will feature vintage details like old logos, uniforms, premium materials, and historic patches, unlocking the history and previous unknown stories of these organizations.

“The histories of these three historic sports genres forever changed sports in the U.S. and across the world,” Lids’ president Britten Maughan said. “By ensuring a permanent home for them in hundreds of Lids locations, and more to come, we’re proud to help in the inspirational storytelling our customers and future generations are yearning to hear.” 

The “They Gave Us Game” collection will be available in stores starting Feb. 28 and apparel items will retail for $80-$100, with headwear going for $31.99-$39.99

“The Negro Leagues Baseball Museum is thrilled to team with Lids on this historically significant and fashionable salute to the Negro Leagues,” said Bob Kendrick, president of the Negro Leagues Baseball Museum. “The Negro Leagues not only changed the game of baseball but more importantly helped change America. This partnership will be instrumental in increasing greater awareness of this powerful story of triumph over adversity.”

A portion of all proceeds from the products will go towards the Lids Foundation, giving donations back to communities that help impact youth sports.

“By introducing this first-of-its-kind merchandise in collaboration with Lids, the Globetrotters are continuing to expand our legendary brand, reaching an entirely new, diverse generation of fans through exciting projects and partnerships,” said Keith Dawkins, president of Harlem Globetrotters & Herschend Entertainment Studios. “The Lids ‘They Gave Us Game’ campaign is a perfect opportunity to honor our past while building toward an even more thrilling future.”

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.