Klarna will be featured on the Bulls’ practice jerseys and on signage around the United Center. Zach LaVine and Lonzo Ball are also on board.
Fintech giant Klarna has expanded its U.S. sports footprint with a multi-year partnership with the Chicago Bulls, the company announced Tuesday,.
Klarna is best known for offering an interest-free Pay in 4 installments service that works with more than 250,000 global retailers and processes 2 million transactions per day for its more than 90 million active global users. Klarna’s payment plans, including its all-in-one shopping service, will now be promoted to Bulls fans through co-branded experiences at the United Center, shoppable content, exclusive offers, and limited edition merchandise.
Get on our list for weekly sports business, industry trends, interviews, and more.
Additionally, Bulls stars Zach LaVine and Lonzo Ball have joined Klarna as brand ambassadors and will promote the Swedish company through activations and custom social content, which will include showcasing exclusive fashion looks.
“We’re excited to partner with Klarna to leverage the intersection of sports, fashion and commerce to provide Bulls fans opportunities to engage with our brand in a new way,” said Matthew Kobe, the Bulls’ executive vice president of revenue and strategy. “Our partnership with Klarna will further the Bulls’ commitment to combining sports and tech to create revolutionary experiences for our fans.”
As part of the deal, Klarna will now have placement on the Bulls’ practice jerseys, as well as on the United Center scoreboard and LED boards throughout the arena. Famed and beloved mascot Benny the Bull will also get in on the action with exclusive in-game offers and promotions.
“The Chicago Bulls are one of the most renowned teams in basketball history and share Klarna’s commitment to challenging the limits of success within culture and commerce,” said David Sandstrom, Klarna’s chief marketing officer. “Together, we will showcase how brands and teams can align to provide a more meaningful and engaging experience for fans.”
