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Kevin Durant Stars in NBA Top Shot Ad, New “KD Starter Pack”

Dapper Labs’ NBA Top Shot, one of Boardroom’s top NFTs of 2021, released its first-ever major national ad campaign Wednesday featuring Kevin Durant as part of the company’s partnership with the Brooklyn Nets superstar and Thirty Five Ventures.

Celebrating the passion of the NBA Top Shot community, the commercial spot features Durant fans discussing their fandom of the two-time Finals MVP, with KD himself joining in to acknowledge their support.

The series of 6-, 15-, 30-, and 90-second spots produced by Party Land LA is being aired in conjunction with the release of the KD Starter Pack for new Top Shot users. Each purchase of the Starter Pack comes with a guaranteed extra Durant Moment from Top Shot’s Series 3 Base Set for free, narrated by the 11-time All-Star himself, encouraging new NBA fans to get in on the action. It’s an immediate, significant value add for those who want to start their Top Shot collections with an unprecedented offer.

“Our goal at Dapper Labs is to break into culture and bring the blockchain to the masses,” said Dave Feldman, Dapper Labs’ senior vice president of marketing. “Partnering with Kevin Durant and Boardroom in this capacity is an incredibly exciting and important step in that direction.”

Dapper’s Durant-centric ad campaign is set to run on TV, social and digital platforms through July as the company approaches an important milestone. Top Shot, which took the NFT and basketball worlds by storm last year, is approaching $1 billion in sales built on the company’s Flow blockchain

The spot is just the beginning of KD and Boardroom’s partnership with NBA Top Shot, with more unique activations dropping in the weeks to come.

After a successful 2021 that saw its sales skyrocket, NBA Top Shot has plans to sustain its success for 2022 and beyond.And this time around, they’re getting a major assist from a future Hall of Famer.

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About The Author
Shlomo Sprung
Shlomo Sprung
Shlomo Sprung is a Senior Staff Writer at Boardroom. He has more than a decade of experience in journalism, with past work appearing in Forbes, MLB.com, Awful Announcing, and The Sporting News. He graduated from the Columbia University Graduate School of Journalism in 2011, and his Twitter and Spotify addictions are well under control. Just ask him.