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Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

All Rights Reserved. 2022.

MISCELLANEOUS January 19, 2022

Kevin Durant Stars in NBA Top Shot Ad, New “KD Starter Pack”

Last Updated: July 5, 2023

The two-time Finals MVP is featured in a TV spot for the popular NFT platform from Dapper Labs as part of a campaign that includes special highlight packs for new users.

Dapper Labs’ NBA Top Shot, one of Boardroom’s top NFTs of 2021, released its first-ever major national ad campaign Wednesday featuring Kevin Durant as part of the company’s partnership with the Brooklyn Nets superstar and Thirty Five Ventures.

Celebrating the passion of the NBA Top Shot community, the commercial spot features Durant fans discussing their fandom of the two-time Finals MVP, with KD himself joining in to acknowledge their support.

The series of 6-, 15-, 30-, and 90-second spots produced by Party Land LA is being aired in conjunction with the release of the KD Starter Pack for new Top Shot users. Each purchase of the Starter Pack comes with a guaranteed extra Durant Moment from Top Shot’s Series 3 Base Set for free, narrated by the 11-time All-Star himself, encouraging new NBA fans to get in on the action. It’s an immediate, significant value add for those who want to start their Top Shot collections with an unprecedented offer.

“Our goal at Dapper Labs is to break into culture and bring the blockchain to the masses,” said Dave Feldman, Dapper Labs’ senior vice president of marketing. “Partnering with Kevin Durant and Boardroom in this capacity is an incredibly exciting and important step in that direction.”

Dapper’s Durant-centric ad campaign is set to run on TV, social and digital platforms through July as the company approaches an important milestone. Top Shot, which took the NFT and basketball worlds by storm last year, is approaching $1 billion in sales built on the company’s Flow blockchain.

The spot is just the beginning of KD and Boardroom’s partnership with NBA Top Shot, with more unique activations dropping in the weeks to come.

After a successful 2021 that saw its sales skyrocket, NBA Top Shot has plans to sustain its success for 2022 and beyond.And this time around, they’re getting a major assist from a future Hall of Famer.