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Exclusive: Jon Anik, Modelo, & UFC Team Up for “Gold Standard” Fan Giveaway

Fight fans can now compete for a chance to win floor seats and special behind-the-scenes experiences at upcoming UFC pay-per-views as the guest of Jon Anik, the voice of the UFC himself.

Jon Anik, the UFC commentator and lead play-by-play voice on ESPN, ESPN+, and pay-per-view, is teaming up with Modelo to bring fight fans a true insider experience.

By entering free contests on sports betting platform DraftKings, fans will compete for a shot at two $10,000 cash prizes and a shot to win the “gold standard of fan experiences,” including floor seats and travel to 10 of the year’s biggest pay-per-view events in Las Vegas and around the country throughout the year.

The contest opened on Feb. 1 and runs through April 9. The grand prize winner will also get to meet Anik at the UFC Apex facility in Las Vegas for a behind-the-scenes look at what it’s like to be an MMA commentator. 

“I can’t really come up with any appropriate comparison in terms of an opportunity for a sports fan in another mainstream sport like this,” Anik said in an interview with Boardroom. “This is the greatest giveaway in UFC history whether I’m a part of it or not. For me, these pay-per-views are Super Bowls, so the fact that the fans will literally be on the floor for 10 of these and meet celebrities, UFC personalities, and fighters, it almost makes me want to give my two weeks notice and apply for this as a fan.”

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Meeting Anik is only part of the prize. Winners will also:

  • Receive a pair of gold ticket floor seats
  • Be guests of Anik’s during fight week, during which they can take part in his pre-fight announcer rituals, receive exclusive, behind-the-scene access to pre-fight weigh-ins
  • Participate in meet-and-greets
  • Receive a special walkout announcement video from Anik

And Modelo and the UFC have said there will be more announcements in months to come. 

“As we continue our ongoing partnership with the UFC, Modelo is always thinking about how to bring one-of-a-kind experiences to our passionate, shared fanbase,” said Greg Gallagher, Modelo’s Vice President of Brand Marketing, in a release. “We can’t wait to reward the Fighting Spirit of fans with what we’re calling the ‘gold standard’ of experiences and our biggest UFC prizing yet – an opportunity to immerse themselves into UFC in a big way that hasn’t been done before.”  

The UFC is just one of Modelo’s multiple sports partnerships. The beer company is also connected to the Chicago White Sox, the Golden State Warriors, and the College Football Playoff. 

The exact dates as to which PPV events the winner will be attending are subject to change due to pending UFC schedules. Contestants must also be 21 years or older to enter. “This is going to be the greatest year of your life as a sports fan, of that I can assure you,” Anik exclaimed. “The fans are the lifeblood of the sport and our live event experience is really unique to the UFC. Humbly, I don’t think anybody does the in-arena live event quite like we do. And so for a fan to be able to realize this package and essentially devote a year of their recreational life to the UFC and these big championship fights, this is the ultimate package.”

About The Author
Randall Williams
Randall Williams
Randall Williams is a Staff Writer covering sports business and music for Boardroom. Before joining the team, he previously worked for Sportico, Andscape and Bloomberg. His byline has also been syndicated in the Boston Globe and Time Magazine. Williams' notable profile features he has written include NFL Executive VP Troy Vincent, Dreamville co-founder Ibrahim Hamad, BMX biker Nigel Sylvester and both Shedeur and Shilo Sanders. Randall, a graduate of "The Real HU" - Hampton University - is most proud of scooping Howard University joining Jordan Brand nearly three months before the official announcement.