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MUSIC BUSINESS NFT MEDIA

John Legend Brings the Vibes to Music NFTs

The Grammy winner has teamed up with OurSong for a new blockchain-based project that lets creatives mint and sell their work as digital tokens.

In 2004, John Legend broke onto the mainstream music scene through the success of his debut album, Get Lifted. The GOOD Music project executively produced by Kanye West went on to gain Grammys and land Legend a place on the pop culture pedestal as one of the most revered singer-songwriters in modern melody.

In 2022, Legend is breaking into the metaverse in hopes of making just as much noise. This time around, he’s looking to help other artists get minted.

Following the sale of his acclaimed catalog in January, Legend is lifting up NFT minting, sharing, and trading platform OurSong as a way to empower entertainers and musicians in the new world of Web3. As co-founder and chief impact officer at OurSong, Legend is reimagining how creative content is shared and sold. Such is a “Vibe” which the platform calls “a new and interactive blockchain digital collection on OurSong, also known as NFT.”

“Everyone can now turn stories, music, photography, and any kind of art into NFT trading cards called Vibes,” OurSong announced. “Vibes allow you to unlock exclusive updates and access private chat communities where you can meet like-minded others.”

Just how the curation and proliferation of Vibes will take place remains to be seen, as there are clear legal and regulatory hurdles that need to be passed for music NFTs to exist in the first place. For now, early reporting from outlets like Mashable suggests that Legend’s business model for OurSong is built on creator control.

The first week of February is already full of Web3 moves for Legend, as this Friday, Feb. 4, he’ll be releasing a song as an NFT with Nas and Florian Picasso.

And it might just be the public’s first experience with a Vibe up close and personal.

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