News...Straight to the point.

Braves Thrash Dodgers, 9-2

Atlanta beat LA 9-2 on Wednesday night to go up 3-1 in the NLCS. Eddie Rosario, who joined the team at the trade deadline, kept his hot streak alive, blasting two home runs and a triple, becoming the first player to post four hits in a championship series. Adam Duvall and Freddie Freeman each contributed a dinger in the win. LA’s ace Max Fried will be on the mound tonight as they fight to stay alive,8:08 p.m. EST).

Knicks Outlast Celtics in Double OT Marathon

MSG came alive last night as the Knicks faced the Celtics in their season opener. New York staged a second-half comeback, but Marcus Smart drained a three as time expired to send the division rivals into overtime. Evan Fournier, who put up 32 points, was red hot in OT against his former team. Jaylen Brown, who had completed a 10-day quarantine after a breakthrough case of COVID-19, scored a career-high 46 in the losing effort.

NSFW Trademark Application Teases UFC’s Move into Lifestyle and Culture

Even after a successful (and highly lucrative) IPO by parent company Endeavor, the UFC and its president, Dana White, are always looking for ways to cultivate new audiences. And on Wednesday, the organization filed two trademark applications for the phrase “F*** It Friday.” The trademark applications will pave the way for the UFC to launch a branded app, website, and podcast that focuses primarily on pop culture, food, celebrity culture, and entertainment.

Candy Digital Launches NFT Platform in Beta with MLB Drop 

Candy Digital, the digital collectibles company backed by Fanatics, Galaxy Digital, and Gary Vaynerchuk and valued at $1.5 billion, launched its NFT platform in beta on Wednesday. As the exclusive NFT partner with the MLB, Candy is kicking things off with “MLB Play of the Day” NFTs that showcase the most exciting play from the previous night’s action.

Silver Lake and Endeavor Set Sights on Minor League Baseball Clubs

Sports talent agency Endeavor and one of its primary private equity investors, Silver Lake, are in the market to take an ownership stake in up to a dozen minor league baseball teams – with plans for up to 40 in the long term – according to a report from The Athletic. Over the course of the last season, minor league clubs took a major financial hit in the wake of COVID-19 and have become subject to increased scrutiny after the challenging conditions came to light. No deals have been finalized at this time. 

NBA, Formula 1 Announce First-of-its-Kind Partnership

The NBA and Formula 1 have announced a content and activation partnership to celebrate the tip-off of the NBA’s 75th Anniversary season this week, as well as the return of F1 to the US at the 2021 Formula 1 United States Grand Prix on Oct. 24. In the lead-up to both milestones, exclusive imagery featuring F1 cars in custom liveries representing all 30 NBA teams will be released on both organizations’ social channels.

Mayfield to Miss Thursday Night Football

Browns quarterback Baker Mayfield will miss tonight’s matchup against the Denver Broncos due to a shoulder injury, the team announced Wednesday. Backup QB Case Keenum, who makes a $6 million average annual salary,  will make his first start since the 2019 season.

Pelicans, Valanciunas Agree to 2-year, $30.1M Extension

New Orleans center Jonas Valanciunas has agreed to a two-year contract extension that keeps the big man with the Pels through the 2023-24 season. The deal, first reported by Valanciunas’ agents – Aaron Mintz, Mitch Nathan, and Drew Morrison – at CAA Basketball, keeps him with the franchise for a total of three years at $44.1 million.

NFL’s Jenkins Buys Stake in EPL’s Burnley F.C.

New Orleans Saints safety Malcolm Jenkins has become a minority partner for the English Premier League’s Burnley Football Club. The two-time Super Bowl champion, who is also invested in real estate, restaurants, apparel, and media production, bought a share of the ALK Capital Investment group, which runs the club.

RECUR Adds Seven New Schools to NFTU Roster

RECUR, a technology company that develops customized NFTs, finalized partnerships with seven new partners for its collegiate marketplace, NTFU. Florida State University, Mississippi State University, Michigan State University, Texas Tech University, Virginia Tech, West Virginia University, and The University of Utah each will team up with NFTU to design digital collectibles of fan-favorite moments. 

NFL to End Race-based Testing in Wake of $1B Settlement

In 2019,  former Washington running back Ken Jenkins sued the NFL, citing that it employed race-based testing to inhibit Black league alums who experienced dementia resulting from their time on the field from securing settlements up to $500,000. The league reached an agreement on Wednesday and committed to ending the practice, stating that moving forward “No race norms or race demographic estimates — whether Black or white — shall be used in the settlement program going forward.” The agreement also creates the opportunity for athletes formerly denied to secure a new test and potentially pursue compensation. 

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