Charles Barkley Inks Multi-year Extension with TNT & TBS
The Round Mound of Rebound will be staying on the NBA on TNT desk for the foreseeable future. Charles Barkley announced that he has signed a multi-year extension with Warner Bros. Discovery. In an interview with the Hollywood Reporter, Warner Bros. Discovery exec Kathleen Finch indicated that the company has big plans for Sir Charles. “I’m excited to find other ways to put him on television talking about something other than basketball. Because he has a lot to say,” she said. Last month, Barkley turned down a major paycheck from LIV Golf to explore an extension, and his patience seems to have paid off as the deal reportedly comes three years before his contract was up for renewal.
FIFA Heads to the Metaverse with Roblox
The World Cup is nearly upon us. Fans across the globe will be able to get in on a piece of the action thanks to a new partnership between FIFA and Roblox. As part of the collaboration, football fans can engage in FIFA World for free on the Roblox platform. In addition to the gaming potential, FIFA World will also feature in-game streams, highlights, and custom content from standout stars like Pedri and Lena Oberdorf. The Roblox footballers will be decked out in Adidas.
Apple Music Gets Plugged in with Xbox
Hate to choose between your favorite games and your favorite tunes? Now you don’t have to. After much clamoring, Xbox gamers will be able to stream Apple Music directly from their consoles. The app is available in the Microsoft app store and can be used to stream a custom soundtrack while you game.
Robert Kraft Eyes Equity with $50M Donation
The New England Patriots may have five Super Bowl rings this century, but owner Robert Kraft has his sites set on building a lasting legacy off the field as well. Kraft announced a $50 million donation to Massachusetts General Hospital that aims, specifically, to target issues of health equity and sickle cell anemia. The latter has been a key area of education and advocacy for many of Kraft’s players through the years, including veteran Pro Bowl safety Devin McCourty. The donation brings Kraft’s net total to MGH alone to over $75 million.
Disney Skates to $90M in Ad Sales for the 2022-23 NHL Season
After a long hiatus, the NHL returned to ESPN and the Disney family of networks last year. As the puck drops on the new season, Disney has lined up over $90 million in advertising sales to correspond with NHL programming. The House of Mouse has attracted over 130 sponsors, including American Express, Apple, and EA Sports.
Lizzo Documentary Gets Thanksgiving Premiere Date
This year’s Thanksgiving meal is going to have a sweet dessert. Lizzo announced on her Instagram that her documentary Love, Lizzo is set to premiere on Nov. 24 on HBO Max. With the doc, the flute-toting superstar promises to tell her own story, “my way.” The announcement comes the same week that Lizzo debuted as the cover star of November’s edition of Vanity Fair, in which she gives one of her most raw interviews to date.
Rockstar and Celsius Acquisitions Drive PepsiCo Profits
|PepsiCo is on the up and up. The company best known for its soft drinks had a massive Q3. Its recent acquisition of energy drink companies Rockstar and Celsius drove profits. Gatorade also sparked corporate gains, driving profits to $21.97 billion, $1 billion more than initial projections. The high octane quarter came as a bit of a surprise due to major supply chain issues, which drove down product availability.|
XFL and Indoor Football League Team up for Expanded Player Benefits
The countdown to the XFL’s February return is on. Now, the Rock-backed league is joining forces with the Indoor Football League to empower its athletes. As part of the deal, the leagues will share game footage and arrange joint tryouts for players. In addition, the leagues will share game footage and arrange joint tryouts for players. In addition, players will be able to transfer between the leagues.
Boardroom’s Randall Williams has all the details on the partnership.
Daps Introduces New Basketball Message Marketplace
|Have you ever wanted to receive a message from your favorite hooper? Now you can. Penny Hardaway, Jonathan Kuminga, Duncan Robinson and many more each have joined the new platform Daps, which allows fans to purchase “unique digital experiences.” A part of the proceeds will benefit both Everytown, a gun safety organization, and Brittney Griner Advocacy Account, which was set up by her wife and agent.|