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November 4, 2021

Allbirds Stock Surges 91% in IPO

The eco-friendly, direct-to-consumer shoe company went public on Wednesday. Allbirds stock opened at $21.21 and surged 91% on its first day of trading, giving it a valuation of nearly $4 billion, double the value of earlier projections. 

NBA Teams Up with FanDuel, DraftKings in Sports Betting Partnership

The NBA announced an expanded partnership with both FanDuel and DraftKings on Thursday, giving each company expansive rights to integrate league assets through their sports betting and daily fantasy platforms. FanDuel has been named the presenting partner of NBA TV’s weekly NBABet show, while DraftKings was named presenting partner of NBABet Stream telecasts on League Pass. As part of their extension agreements with the league, DraftKings and FanDuel can use NBA highlights in their content platforms and will continue to utilize league marks and logos across their betting products.

Gators to Commemorate 2008 BCS Title with Custom NFT

Tim Tebow and the Florida Gators rolled Oklahoma 24-14 in the 2008 BCS Championship, taking home their second national title in three years. Now, fans can hold a digital reminder of that great day with a custom NFT, which is set to drop this week by the Tebow-backed digital collectibles company, Campus Legends. This is Campus Legends’ first NFT collection.

Valor Ventures Names Atlanta Dream Co-Owner Renee Montgomery General Partner

The retired WNBA Champion cites her passion for social justice as the fuel for her interest in venture capital. Montgomery announced on Wednesday that she is joining the Atlanta-based, tech-focused firm and will focus primarily on identifying women- and people of color-led businesses. 

Posey To Retire After 12 Years with Giants

Buster Posey, 34, is calling it a career after 12 seasons in the Bay Area. The legendary catcher, who could’ve earned $22 million next year through a team option, will reportedly announce his retirement sometime today.

NBA and Twitter Extend Partnership, Reveal Big Plans for Spaces

The NBA and Twitter agreed to extend their robust partnership on Wednesday as part of a multi-year deal that will put a greater emphasis on Spaces, Twitter’s live audio platform, the organizations announced Wednesday. The league will host 40 scheduled Spaces on its account, featuring current NBA players, NBA alumni, analysts, and superfans discussing ongoing league storylines and the NBA’s 75-year history.

SuperBook Sports Strikes Partnership with UFC Lightweight Michael Chandler

SuperBook Sports announced Wednesday it has signed a sponsorship deal with UFC star Michael Chandler. The deal comes only days before Chandler is set to fight Justin Gaethje at UFC 268. The agreement is SuperBook’s first with a professional athlete.

FTX Taps Kentucky Basketball Team as First Collegiate Partner

In advance of this month’s tipoff of the college basketball season, FTX has identified its first collegiate partner as its most recent addition to its extensive sports portfolio. The cryptocurrency company announced on Wednesday that they have teamed up with the University of Kentucky men’s basketball team in a first-of-its-kind NIL deal. Players will receive a monthly stipend in US dollars, while also having the opportunity to create custom NFTs, from which they will be able to bank a significant portion of the revenues. 

Aristocrat Gaming Announces Exclusive Licensing Deal with NFL

The shield announced on Wednesday that they have entered a multi-year partnership with the gaming company to secure licensing rights for a series of slot machines. The deal will enable the NFL to generate new fan engagement.

Bernadette Doykos

Bernadette Doykos is the Senior Director of Editorial Strategy at Boardroom. Before joining the team, her work appeared in ELLE. She previously served as the head of evaluation for a nonprofit where she became obsessed with systems and strategy and served as the curator of vibes and extinguisher of fires for the design thinking firm Stoked. She is constantly plotting a perfect tunnel ‘fit and a playlist for all occasions.