About Boardroom

Boardroom is a media network that covers the business of sports, entertainment. From the ways that athletes, executives, musicians and creators are moving the business world forward to new technologies, emerging leagues, and industry trends, Boardroom brings you all the news and insights you need to know...

At the forefront of industry change, Boardroom is committed to unique perspectives on and access to the news, trending topics and key players you need to know.

All Rights Reserved. 2022.
News...Straight to the point.
November 2, 2021

Chiefs Scrape Together MNF Win Over Giants, 20-17

It was a sloppy night in Kansas City, but the Chiefs were able to get their season back on track after last week’s devastating 27-3 loss to the Titans. Patrick Mahomes and the Chiefs outlasted Daniel Jones and the Giants, 20-17. Kansas City’s Harrison Butker kicked a 34-yarder with 1:07 remaining to seal the win for the Chiefs. 

DraftKings, FanDuel Reportedly Among Bidders for The Athletic

DraftKings and FanDuel have each submitted bids to purchase the sports media company The Athletic, as reported on Monday by The Information. The news comes after the subscription-based sports site contracted LionTree earlier this year to explore potential buyers after fledgling deals fell through with Axios and The New York Times. The Athletic boasts over one million subscribers and a $750 million valuation.

Boardroom later learned that Peter Jackson, CEO of FanDuel parent company Flutter, denied the report of a bid during a Tuesday earnings call.

Click here to read more.

Aaron Rodgers Teams Up with Cash App to Give Away $1M in Bitcoin

Bitcoin to the moon.” This is how MVP quarterback Aaron Rodgers started a viral video released on Monday, in which he announced he will be converting part of his $22 million salary to the cryptocurrency in partnership with Cash App. In an effort to bring increased understanding of the alternative currency, he is teaming up with the app to give away $1 million in bitcoin as part of their collaboration and summoned his fans to drop their Cash App tags to be eligible to win. 

Nike Eyes Metaverse with Patents for Virtual Footwear, Apparel

While Facebook may have made the most waves last week in its efforts to dominate the Metaverse, Nike made a stealth move last week hinting at a major push into the virtual space. The sneaker and apparel giant filed four trademark applications on Wednesday with the US Patent and Trademark Office that prominently featured its ubiquitous Nike wordmark, “Just Do It” slogan, swoosh logo, and combined swoosh and wordmark logo, as noted by trademark attorney Josh Gerben of Gerben Law.

Click here to read more.

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

Coke Completes $5.6B Purchase of BodyArmor

In a nod to one of its original investors, the late, great Kobe Bryant, BodyArmor announced its sale to Coca-Cola at approximately an $8 billion valuation at 8:24 a.m. on Monday. Previously, Coca-Cola owned a 15% stake in the company, resulting in the $5.6 billion purchase price.

Peloton Partners with Delta to Bring In-air Instruction

Peloton is partnering with Delta to bring five of its stretching and meditation classes to the airline’s in-flight entertainment systems. This marks the first time Peloton’s classes will be available outside its app or hardware. However, it is not the first deal the fitness giant has made with an airline, as they teamed up with Virgin Atlantic earlier this year to bring their bikes to the carrier’s state-of-the-art clubhouse at London’s Heathrow Airport.  

Titans Add Peterson After Henry Injury

The Tennessee Titans got some insurance on Monday, signing free-agent running back Adrian Peterson to the practice squad following news that Derrick Henry would miss substantial time due to a foot injury. Henry, the league’s leading rusher, is expected to undergo surgery and will miss 6-10 weeks. Peterson, who last played for the Lions in 2020, is expected to be elevated to the active roster.

Skipper, Le Batard Land Deal with Apple TV+

John Skipper and Dan Le Batard have reached a multiyear, first-look streaming deal with Apple TV+ via their recently launched media company — Meadowlark Media. The deal, announced Monday, has Meadowlark producing premium documentary films and unscripted series.

Broncos Trade Von Miller to Rams for Picks

The Los Angeles Rams acquired veteran pass rusher Von Miller from Denver on Monday in exchange for second-and third-round picks in the 2022 NFL Draft. Miller, who is represented by Joby Branion of Vanguard Sports Group, will see $9 million of his remaining $9.7 million salary paid by Denver.