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Boardroom is a media network that covers the business of sports, entertainment. From the ways that athletes, executives, musicians and creators are moving the business world forward to new technologies, emerging leagues, and industry trends, Boardroom brings you all the news and insights you need to know...

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March 2, 2023

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Puma Teases Rihanna Return

“She’s back,” Puma posted on its official Instagram account. Who’s she? Rihanna… and her Fenty brand. Rihanna served as the Puma women’s creative director from 2014-17, raking in nearly $1 billion in that time. While the exact nature of Rihanna’s Puma return is unknown, rest assured: RiRi is making a comeback in her own righteous way.

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The Rock Launches Girl Dad PR5

Dwayne “The Rock” Johnson is partnering with Under Armour to create a shoe that celebrates Girl Dads. The “Girl Dad PR 5” sneaker celebrates the power of daughters, who give dads a greater sense of strength, spirit, and purpose. The Rock identifies the shoe launch as “a tribute to our daughters, who inspire us fathers. The word ‘TIJASI’ represents my three girls, and is embedded in the sole of the Girl Dad shoe to represent the power of all of our daughters and the privilege we have of being a girl dad.”

NY Sports Fans to Get Own Streaming Service with MSG+

Good news for cord-cutting New York sports fans: MSG Networks announced on Wednesday that it’ll offer a streaming platform that includes access to Knicks, Rangers, Islanders, Devils, and Sabres games. Coined MSG+, the service bundles all of the live sports action across MSG platforms for $9.99 per game, $29.99 per month, or a yearly rate of $309.99.

Broccoli City Unveils 2023 Lineup

Washington D.C.-based music festival Broccoli City announced its 2023 lineup with an array of talent headlining the event. This year’s lineup starts with Lil Uzi Vert, Jazmine Sullivan, City Girls, Rema, Mariah the Scientist, Saucy Santana, Ice Spice, and more on Saturday. On Sunday, it’s GloRilla, Brent Faiyaz, Asake, Chlöe, Coco Jones, Lola Brooke, and more. Tickets go on sale on Thursday and the shows are July 15-16.

ARod, Lore See Major Jump in Funding

Jump, Alex Rodriguez and Marc Lore’s business venture, has raised $20 million in funds, per Bloomberg. The company has now totaled $30 million in funding, and aims to give people a new ticketing and fan experience within an industry that’s currently facing legal troubles (see: Live Nation Entertainment). Forerunner Ventures reportedly led the funding, joined by Courtside Ventures, Will Ventures, Mastry Ventures, MetaLab, and Drive by DraftKings — plus Lore and Rodriguez.