The road to Indian Wells is paved with new sponsorships. On Monday, Canadian superstar and U.S. Open runner-up Leylah Fernandez announced a new partnership with Morgan Stanley. The 19 year-old will work with the brand to expand access, equity, opportunity and exposure in tennis among diverse and underrepresented communities globally. The news comes on the same day that Emma Raducanu inked a new deal with Vodafone worth a reported $4 million annually.
WNBA and ESPN Team Up for First-ever Fantasy Season
The WNBA is making moves. ESPN announced on Tuesday that it is launching WNBA fantasy basketball as the league sets to tip off its 26th season. While sports-betting sites like DraftKings and FanDuel have offered some one-off game betting opportunities since 2017, the announcement marks the first time that fans can get into the season-long action on a major site. Sabrina or A’ja, Jonquel or Sue, who you got for your first round draft pick?
LeBron James Makes Delicious Investment with Kittch
King James is maniacal about his diet to fuel his performance on the court, so it makes sense that his most recent investment would be focused on nutrition. On Monday, Page Six revealed James has invested in online streaming site Kittch, which was started by former ESPN Classic and CBS Sports alum Brian Bedol and features celebrity chefs such as Marcus Samuelsson. The site, which is described as “Twitch-TikTok-Zoom” of cooking, officially launches on Tuesday and will donate to a women’s hospitality initiative with every new registration.
World of Women and Sandbox to Donate $25M to Support Women in Web3
World of Women is one of the hottest NFT collections on the market – and just last month inked a deal with Reese Witherspoon’s Hello Sunshine production company. On Tuesday, in celebration of International Women’s Day, it announced the launch of the World of Women Foundation. World of Women will team up with The Sandbox to give out $25 million over the next five years to support women in tech and web3.
NWSL Takes Off with Delta Deal
The NWSL secured a key sponsor ahead of its 2022 season. The league announced on Monday that it has teamed up with Delta to serve as its official airline and air travel partner. As part of the collaboration, Delta will provide key supports to the league, including DEI-driven initiatives and fan engagement opportunities. Delta joins a growing list of NWSL sponsors, which also includes Nike, CBS, and MasterCard.
Snoop Dogg Makes Things Official with FaZe Clan
Eagle eyed viewers noticed a new chain on Snoop’s neck during the halftime show. The FaZe Clan bling signaled a new chapter for Snoop, who officially joined its Talent Network and Board of Directors. Snoop will represent the gaming giant as ‘FaZe Snoop‘ and participate in content creation, business initiatives and launch merchandise with the brand.
Nike Teases Ted Lasso-inspired Jersey
Soon, you’ll be able to wear your favorite fictional kit. On Monday, Nike teased a jersey collab that nearly broke Twitter. The tweet showed an AFC Richmond jersey complete with a patch deal from fictional dating site Bantr. The caption read: “Never. Stop. Believing.”
Grammys Unveil First-ever NFT Collection
Next month, the Grammys are heading to Las Vegas. In advance of music’s biggest night, The Recording Academy has announced its first-ever NFT collection in partnership with OneOf. In the coming month, the collection will roll out with a new collectible each week, highlighting the art of women and people of color. On Monday, with the first drop, collectors had the chance to win a golden ticket, granting one lucky person with an all-access, free trip to the show.
NFL Boosts Salary Cap by Nearly 15 Percent to $208M
Following the effects of the pandemic, the NFL decreased the salary cap last season to $182 million. The league announced on Monday that after a strong recovery, that the new threshold will be $208.2 million. In addition to the salary cap, the shield also announced the franchise tags for position players. The tags range from $5.22 million for kickers and punters to $29.7 million for quarterbacks.