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Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

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March 14, 2022
TAMPA, FLORIDA - DECEMBER 12: Tom Brady #12 of the Tampa Bay Buccaneers throws the ball with pressure from Matt Milano #58 of the Buffalo Bills during the second half at Raymond James Stadium on December 12, 2021 in Tampa, Florida. (Photo by Julio Aguilar/Getty Images)

Tom Brady Announces Return, Bucs’ SB LVII Odds Skyrocket

One of the greatest to ever do it has announced he has more to give on the gridiron. Tom Brady announced his unretirement just 40 days after he signaled that he was moving on from the game of football. In that short time, Brady has stayed busy, announcing his Hollywood debut, securing 26 trademarks for an impending health and wellness empire, and tiptoed towards the metaverse. His “final” game ball also secured $518,000 at auction over the weekend. What will happen to the value of the ball now that the GOAT is back, only time will tell. In the meantime, the Bucs have gone from +2300 to +750 to win Super Bowl, according to FanDuel Sportsbook. 

Teams Across the Country Dance into March Madness, Receive $624.5M Payout from NCAA

This is March. With the crowning of the conference champions, the brackets have been finalized and basketball fans everywhere prepare for one of the most exciting times in the sporting calendar. However, beyond the on-court action, March Madness signals big business for Division 1 colleges across the country. This year, the NCAA is paying out a record $624.5 million to participating schools. The distributions contribute to a number of categories, including grants-in-aid, Student-Athlete Opportunity Funds, and Sports Sponsorship Funds.

Lacoste Gets Into the Game with Minecraft  

Lacoste is making moves. The country club staple brought Venus Williams on as a global ambassador. It has also announced that us has an upcoming partnership with Minecraft. The brand announced the collab with a digitized rendering of its iconic alligator. In addition to storming into the gaming space, Lacoste will also produce Minecraft-themed goods, including sunglasses and watches. 

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Saweetie Assembles All-Star Team For Champion’s “Get It Girl” Campaign

If you were watching yesterday’s Big Apple battle between the Nets and Knicks on ESPN, you may have spied Champion’s newest national spot. The legendary sportswear brand tapped Saweetie and 13 student-athletes from around the country, including UCLA softball standout Maya Brady and University of Texas volleyball star Logan Eggleston. In addition to appearing in the commercial, the athletes also received a two-year NIL investment as official brand ambassadors, and access to resources and support to navigate the NIL landscape. 

Trippie Redd Takes His Talents to the Metaverse

Earlier this month, rapper Trippie Redd announced that he had signed a $30 million, three-record deal with 10K Projects. With the news he also announced an astronomical boost to his performance fees, grabbing $250,000-400,000 for each live appearance. The Soundcloud rapper saved venue organizers some coin, as he appeared in a barefoot concert on the Encore platform. He joins a growing list of artists, including Travis Scott and Ariana Grande who have taken their talents to web3, as the space emerges. 

Universal DH Rule Sparks Deals, Cruz to Nationals 

Baseball is back. As players report to spring training, there are some new changes to the game as the result from the heated negotiations that left the MLB locked out for 99 days. One of the most impactful of those is the turn to a universal designated hitter. The move made a number of hitters in high demand, and the Nationals inked the first major contract inspired by the change as the club signed Nelson Cruz for a one-year, $15 million contract.

Former Disney Boss Banks on the Blockchain with New Investment

Bob Iger is carving out a new life for himself now that his tenure with Disney has come to an official end. The Wall Street Journal reports that Iger is doubling down on the metaverse, as he joins the board of Genies Inc. The company joins a shortlist of five companies that he’s invested in in recent months. The news comes as his former employer is driving lots of traffic on Twitter with speculation that it has acquired a “major NFT collection,” leading blockchain Twitter to speculate wildly as to which it may be. Could The Doggies be the next Toy Story in the Disney universe? 

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Bernadette Doykos

Bernadette Doykos is the Senior Director of Editorial Strategy at Boardroom. Before joining the team, her work appeared in ELLE. She previously served as the head of evaluation for a nonprofit where she became obsessed with systems and strategy and served as the curator of vibes and extinguisher of fires for the design thinking firm Stoked. She is constantly plotting a perfect tunnel ‘fit and a playlist for all occasions.