One of the greatest to ever do it has announced he has more to give on the gridiron. Tom Brady announced his unretirement just 40 days after he signaled that he was moving on from the game of football. In that short time, Brady has stayed busy, announcing his Hollywood debut, securing 26 trademarks for an impending health and wellness empire, and tiptoed towards the metaverse. His “final” game ball also secured $518,000 at auction over the weekend. What will happen to the value of the ball now that the GOAT is back, only time will tell. In the meantime, the Bucs have gone from +2300 to +750 to win Super Bowl, according to FanDuel Sportsbook.
Teams Across the Country Dance into March Madness, Receive $624.5M Payout from NCAA
This is March. With the crowning of the conference champions, the brackets have been finalized and basketball fans everywhere prepare for one of the most exciting times in the sporting calendar. However, beyond the on-court action, March Madness signals big business for Division 1 colleges across the country. This year, the NCAA is paying out a record $624.5 million to participating schools. The distributions contribute to a number of categories, including grants-in-aid, Student-Athlete Opportunity Funds, and Sports Sponsorship Funds.
Lacoste Gets Into the Game with Minecraft
Lacoste is making moves. The country club staple brought Venus Williams on as a global ambassador. It has also announced that us has an upcoming partnership with Minecraft. The brand announced the collab with a digitized rendering of its iconic alligator. In addition to storming into the gaming space, Lacoste will also produce Minecraft-themed goods, including sunglasses and watches.
Saweetie Assembles All-Star Team For Champion’s “Get It Girl” Campaign
If you were watching yesterday’s Big Apple battle between the Nets and Knicks on ESPN, you may have spied Champion’s newest national spot. The legendary sportswear brand tapped Saweetie and 13 student-athletes from around the country, including UCLA softball standout Maya Brady and University of Texas volleyball star Logan Eggleston. In addition to appearing in the commercial, the athletes also received a two-year NIL investment as official brand ambassadors, and access to resources and support to navigate the NIL landscape.
Trippie Redd Takes His Talents to the Metaverse
Earlier this month, rapper Trippie Redd announced that he had signed a $30 million, three-record deal with 10K Projects. With the news he also announced an astronomical boost to his performance fees, grabbing $250,000-400,000 for each live appearance. The Soundcloud rapper saved venue organizers some coin, as he appeared in a barefoot concert on the Encore platform. He joins a growing list of artists, including Travis Scott and Ariana Grande who have taken their talents to web3, as the space emerges.
Universal DH Rule Sparks Deals, Cruz to Nationals
Baseball is back. As players report to spring training, there are some new changes to the game as the result from the heated negotiations that left the MLB locked out for 99 days. One of the most impactful of those is the turn to a universal designated hitter. The move made a number of hitters in high demand, and the Nationals inked the first major contract inspired by the change as the club signed Nelson Cruz for a one-year, $15 million contract.
Former Disney Boss Banks on the Blockchain with New Investment
Bob Iger is carving out a new life for himself now that his tenure with Disney has come to an official end. The Wall Street Journal reports that Iger is doubling down on the metaverse, as he joins the board of Genies Inc. The company joins a shortlist of five companies that he’s invested in in recent months. The news comes as his former employer is driving lots of traffic on Twitter with speculation that it has acquired a “major NFT collection,” leading blockchain Twitter to speculate wildly as to which it may be. Could The Doggies be the next Toy Story in the Disney universe?