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About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

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News...Straight to the point.
January 22, 2022
NEW YORK, NEW YORK - NOVEMBER 02: Dwayne 'The Rock' Johnson presents the BMF Belt during the UFC 244 event at Madison Square Garden on November 02, 2019 in New York City. (Photo by Josh Hedges/Zuffa LLC via Getty Images)

The Rock and UFC Team Up for Global Footwear Partnership

Dwayne “The Rock” Johnson is leaving his footprint on the UFC. Project Rock, the footwear brand from The Rock and Under Armour, inked a global deal with the world’s biggest MMA promotion ahead of UFC 270. The official partnership begins this weekend, with Project Rock providing official footwear to the fighters competing at the event in Anaheim, including heavyweight championship headliners Francis Ngannou and Ciryl Gane. Starting this summer, UFC athletes will be outfitted with special Project Rock x UFC co-branded BSR 2 training shoes.

Crypto Drop Yields $1T Market Cap Hit

To kick off the new year, many crypto companies have logged a tumultuous couple of weeks. On Thursday, Bitcoin lost 11% of its value in just 24 hours, and many other coins experienced a similar drop. In combination, the crypto market has taken a $1 trillion cap hit. 

Read more about what’s driving the drop in the market. 

Frances Ngannou Steps Out as Dapper Labs Ambassador

In advance of his big fight tonight, Frances Ngannou stepped out as the first brand ambassador for UFC Strike from Dapper Labs, wearing his Champion Tier Knockout moment in a custom NFT chain. Fans can purchase the custom piece beginning this Sunday, Jan. 23.

Boardroom caught up with the UFC great to discuss his first title defense and his evolving mindset as a competitor.

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New York Drives $603M in Sports Betting in First Eight Days

Sports betting in New York is off to the races. The first batch of numbers are in and bettors around the state placed $603 million in bets in the first eight days of mobile betting, netting $48 million in revenue and $24.6 million in taxes. Caesars topped the list of the purveyors, taking in $257.7 million in handle, and generating $22.7 million in revenue. 

X Games Blast Off with Official Jeep Partnership

The X Games are back in action in Aspen. And this year, amidst the flips and flight, Jeep continues its 19-year run as the Games’ official automotive sponsor. The games will feature big names including Shaun White, Chloe Kim, and Jaime Anderson. 

Read more about the history of the X Games. 

NFL Teams Prepare to Square off in Divisional Matchups

Following last week’s Wild Card round which put up some record-setting viewership numbers with its broadcasts on CBS and Nickelodeon, the divisional playoff are here. There are tons of storylines to keep your eye on, including Derrick Henry‘s return to the gridiron and Aaron Rodgers‘ improbable quest for success this season. 

We’ve identified the five potential breakout stars to keep your eye on in this weekend’s matchups.

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Bernadette Doykos

Bernadette Doykos is the Senior Director of Editorial Strategy at Boardroom. Before joining the team, her work appeared in ELLE. She previously served as the head of evaluation for a nonprofit where she became obsessed with systems and strategy and served as the curator of vibes and extinguisher of fires for the design thinking firm Stoked. She is constantly plotting a perfect tunnel ‘fit and a playlist for all occasions.