Dwayne “The Rock” Johnson is leaving his footprint on the UFC. Project Rock, the footwear brand from The Rock and Under Armour, inked a global deal with the world’s biggest MMA promotion ahead of UFC 270. The official partnership begins this weekend, with Project Rock providing official footwear to the fighters competing at the event in Anaheim, including heavyweight championship headliners Francis Ngannou and Ciryl Gane. Starting this summer, UFC athletes will be outfitted with special Project Rock x UFC co-branded BSR 2 training shoes.
Crypto Drop Yields $1T Market Cap Hit
To kick off the new year, many crypto companies have logged a tumultuous couple of weeks. On Thursday, Bitcoin lost 11% of its value in just 24 hours, and many other coins experienced a similar drop. In combination, the crypto market has taken a $1 trillion cap hit.
Frances Ngannou Steps Out as Dapper Labs Ambassador
In advance of his big fight tonight, Frances Ngannou stepped out as the first brand ambassador for UFC Strike from Dapper Labs, wearing his Champion Tier Knockout moment in a custom NFT chain. Fans can purchase the custom piece beginning this Sunday, Jan. 23.
New York Drives $603M in Sports Betting in First Eight Days
Sports betting in New York is off to the races. The first batch of numbers are in and bettors around the state placed $603 million in bets in the first eight days of mobile betting, netting $48 million in revenue and $24.6 million in taxes. Caesars topped the list of the purveyors, taking in $257.7 million in handle, and generating $22.7 million in revenue.
X Games Blast Off with Official Jeep Partnership
The X Games are back in action in Aspen. And this year, amidst the flips and flight, Jeep continues its 19-year run as the Games’ official automotive sponsor. The games will feature big names including Shaun White, Chloe Kim, and Jaime Anderson.
NFL Teams Prepare to Square off in Divisional Matchups
Following last week’s Wild Card round which put up some record-setting viewership numbers with its broadcasts on CBS and Nickelodeon, the divisional playoff are here. There are tons of storylines to keep your eye on, including Derrick Henry‘s return to the gridiron and Aaron Rodgers‘ improbable quest for success this season.