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About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

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February 7, 2022
Tom Brady taking on the Raiders in "The Tuck Rule Game," 2002 (Robert Klein/Getty Images)

Tom Brady Collectibles Fetch Record-setting Bids

The Tom Brady era is officially over in the NFL. With his retirement announcement, hobby enthusiasts have been scrambling to acquire pieces of memorabilia to mark the GOAT’s remarkable career. Over the weekend, Goldin Auctions sold a ticket for his November 2000 NFL debut for $175,200, marking a record for a ticket stub. Additionally, a Playoff Contenders Championship Rookie Ticket from the same season featuring the seven-time Super Bowl champ  sold for $1.41 million.

Nike Launches First Collab with RTFKT

Last December, Nike acquired digital sneaker developer RTFKT. The move teased The Swoosh’s move into the metaverse, which will include a whole host of experiences and collections. Over the weekend, Nike and RTFKT quietly launched their first collaboration – MNLTH. The collection, which features a rotating black box that alternates the Nike and RTFKT logos on each side and many questions about what lies inside, was airdropped to Clone X holders. 

Super Bowl Tickets Skyrocket, Average Price Tops $9,500

Looking to get into Sunday’s Super Bowl game? It’ll cost you a pretty penny to secure your spot in SoFi Stadium. With hometown demand, the average price of a Super Bowl ticket is $9,697 according to SeatGeek. Additionally, there are some extravagant options if you’re looking for an evening of ultimate luxury. One ticket package is currently selling for more than $57,000.

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Weedmaps Tackles Cannabis Restrictions in New Commercial

Mainstream cannabis advertising is essentially nowhere to be found due to strict regulations. In a new digital spot timed to the Super Bowl, Weedmaps addresses advertising restrictions and social media bans imposed on legal cannabis businesses for marketing their products and services. The ad features an office worker named Brock Ollie, whose head resembles a head of broccoli, who goes about his day having far-from-subtle references thrown at him as a stand-in for cannabis.

Peloton Experiences Pre-market Surge with News that CEO is Open to Acquisition

Peloton is set to release its earnings report this week, and investors are prepared for some depressing details on the recent struggles of the at-home fitness company. However, news emerged over the weekend signaling that Peloton CEO John Foley is open to exploring conversations about a possible sale. Companies such as Nike, Amazon, and Apple have each been bandied about as potential suitors for the embattled company. In response, the stock surged as much as 24% in pre-market trading on Monday. 

Shaun White Announces Retirement and Eyes Final Olympic Runs

The Flying Tomato is set to log his final competitive runs. Shaun White confirmed on Sunday that he plans to retire from competitive snowboarding following his appearance in Beijing. Throughout his career, White has dabbled in extensive endorsement deals, ranging from Target to Burton Snowboards. He also founded the apparel and snowboard company WHITESPACE and the app Downhill Dash. White is also a minority stakeholder in Mammoth Resorts. He is set to compete in the halfpipe, which begins on Tues Feb 8.

Super Bowl Week to Bring Explosion of Crypto Commercials

This Sunday marks the biggest night in football as the hometown Rams set to take on the Bengals at SoFi Stadium. In the run-up to the big game, as people place their wagers, there’s one sure bet and that is that crypto companies will have their moment in the spotlight during this weekend’s game breaks. Crypto.com and FTX both confirmed that they purchased ad space. Meanwhile, Jimmy Butler teamed up with Binance for a counteractive campaign that encourages potential crypto investors to do their own research, which officially launched on Instagram on Monday. 

Kith Teams Up with Clarks for Upcoming Release

Who said fashion and comfort had to be mutually exclusive? As Kith teases its upcoming Spring line, the label’s founder Ronnie Fieg confirmed that they will drop a third collection with Clarks. While Season Two focused on winter-worthy, suede boot-like silhouettes, the upcoming edition draws from the dusty pastel pallet of the spring collection and favors a more sneaker forward styling.

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Bernadette Doykos

Bernadette Doykos is the Senior Director of Editorial Strategy at Boardroom. Before joining the team, her work appeared in ELLE. She previously served as the head of evaluation for a nonprofit where she became obsessed with systems and strategy and served as the curator of vibes and extinguisher of fires for the design thinking firm Stoked. She is constantly plotting a perfect tunnel ‘fit and a playlist for all occasions.