About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

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News...Straight to the point.
February 24, 2022

Tom Brady Gets Ready for his Hollywood Debut

Tom Brady has always been known for his Hollywood good looks, but now the seven-time Super Bowl champion is taking his talents to the big screen. Brady, who announced his retirement last month, will star in and produce 80 for Brady, a comedy about New England sports fans who go on an epic road trip to capture the Patriots’ incredible comeback in Super Bowl LI against the Falcons. Lily Tomlin, Jane Fonda, and Sally Field will also star in the film.

Noah Beck Appointed MLS’ First-ever “Social Playmaker”

Noah Beck has over 45 million fans across social media platforms, but his newest gig has him returning to his first love: soccer. The former U.S. Youth Soccer Olympic Development Program and University of Portland standout linked up with the MLS to serve as its first-ever “Social Playmaker.” As part of the partnership, Beck will go around the league to cover the athletes and a weekly TikTok feature called “Beck’s Corner.” 

Sotheby’s Cancels Cryptopunk Auction Minutes Before Scheduled Start

Two weeks ago, Sotheby’s announced its upcoming auction of a single lot that would include 104CryptoPunks, “Punk It!” Early estimates indicated that it would draw $20-30 million at the final gavel. However, the event was abruptly canceled just moments before it was scheduled to start. The seller, who is identified exclusively by their handle “0x650d,” indicated that they had decided to “hodl” the collection, with no additional information available at this time.

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Ralph Lauren is in Talks with LVMH for Monumental Move

In a move that would send waves through the fashion world, LVMH is reportedly seeking to acquire Ralph Lauren. Inside sources reveal that the negotiations have taken place over the last two years as Ralph Lauren’s naming founder and current CCO is plotting his next steps. The American brand is a key outfitter in the sports world, including contracts with the US Olympic Team, The US Open, and many more events.

Troy Aikman Eyes Monday Night Football

The voice of the NFC on Fox – and one of America’s newest brewmasters – is considering a career leap. The New York Post reports that Cowboys legend Troy Aikman is reportedly in conversations with ESPN to lead its Monday Night Football coverage, as the off-season broadcasters roulette has begun. Inside sources indicate that the parties are very close to a five-year deal that would outkick Tony Romo’s industry-leading $17.5 million annual contract with CBS.

TikTok Teams up with the NHL

The NHL continues its quest to introduce the game to new audiences. Its most recent efforts have the league teaming up with TikTok. The news comes in advance of hockey’s upcoming Stadium Series, which will bring the game outdoors in Nashville and Hamilton. There will alsobe a TikTok stage that will feature live performances by musicians who got their start on the platform and behind-the-scenes features. 

Puma Signs Chess Grandmaster Magnus Carlsen 

To be a great athlete, you need to develop your physical and mental strength. Puma is making sure that its brand ambassadors exhibit the highest performance across the board. The brand introduced five-time world chess champion Magnus Carlsen as its newest partner. As part of the deal, Puma will feature chess activations around the globe. The company will also serve as the sponsor for the Champions Chess Tour, which kicked off earlier this week. Last night, 16-year-old whiz kid Rameshbabu Praggnanandhaa Carlsen dealt a rare and surprising loss; however, the loss does not impact his present standing as the world champ. 

Invisible Friends NFT Collection Drops 

After much anticipation, the Invisible Friends collection has arrived. The NFT collection minted on Wednesday and released its golden collectible via auction with proceeds going to charity. The crown jewel of the collection, the one-of-one “Golden Friend,” took in a $1.3 million bid. The collection’s Twitter page deemed Feb. 23 “Invisible Friends Day,” citing its rise to 500,000 followers and official verification on the platform.

Bernadette Doykos

Bernadette Doykos is the Senior Director of Editorial Strategy at Boardroom. Before joining the team, her work appeared in ELLE. She previously served as the head of evaluation for a nonprofit where she became obsessed with systems and strategy and served as the curator of vibes and extinguisher of fires for the design thinking firm Stoked. She is constantly plotting a perfect tunnel ‘fit and a playlist for all occasions.