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About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

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News...Straight to the point.
January 25, 2022
HONG KONG, CHINA - 2021/12/22: Spectators arrive at a movie premiere screening of the American science fiction action film franchise The Matrix Resurrections, distributed by Warner Bros. Pictures, and played by Keanu Reeves, at a movie theater in Hong Kong. (Photo by Budrul Chukrut/SOPA Images/LightRocket via Getty Images)

Oscar-winning DNEG Studio Preps to Go Public Via SPAC in $1.7B Deal

On Tuesday, the Wall Street Journal reported that the studio behind major Hollywood hits including The Matrix and Avengers: Endgame is positioned to go public via SPAC. The deal will be facilitated by Sports Ventures Acquisition Corp, which is set to fund DNEG with up to $400 million. With the funding, the company is looking to expand its footprint in the streaming, gaming, and metaverse spaces and becomes the first publicly-traded company to focus exclusively on visual effects and animation. 

Nets Get Set to Hoop in the Metaverse with Patent Filings

The Brooklyn Nets have filed three separate applications with the United States Patent and Trademark Office for the trademark “Netaverse,” according to trademark attorney Josh Gerben of Gerben Intellectual Property. The trademarks encompass game coverage, merchandise, and technology. It is believed that the Nets are the first major professional sports team to indicate interest in joining the metaverse on their own.

LaMelo Ball Unveils Newest Venture, MB1 Gaming

LaMelo Ball is no stranger to forging his own path. Last year’s Rookie of the Year announced on Monday that he is teaming up with esports tournament platform One Up to launch esports brand MB1 Gaming. Ball recently released his PE shoe in partnership with Puma. MB1 Gaming will host esports tournaments on One Up’s platform, starting with an NBA 2K tournament in February. Appropriately, Puma will be the sponsor.

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Overtime Links with Billionaire Boys Club for Exclusive Apparel Drop

Sports and lifestyle just forged an all-new team-up in the form of a limited-edition apparel collection. Overtime and the Pharrell-founded Billionaire Boys Club unveiled the project, which includes custom Overtime Elite player uniforms, in an official announcement Monday. OTE players will debut the special uniforms during games scheduled for Friday, Feb. 4 and Saturday, Feb. 5 at their home campus in Atlanta. The collection will be highlighted in a new marketing campaign featuring Overtime Elite players and Los Angeles rapper BLXST.

BIG3 Basketball League Re-ups Deal with Monster Energy Drink

Monster Energy and BIG3 tipped off their partnership last season with a wild range of activations, which included everything from in-game BMX riders and breakdancers to multiple ad spots. And they announced on Tuesday that they are running it back for a second season. The 3-on-3 basketball league’s founder, Ice Cube, said in a statement that the partnership allows Big3 to connect with its fans in direct and exciting ways. 

Lamborghini Taps Swiss Artist Fabian Oefner for Inaugural NFTs

The time has come when you may finally be able to own a Lamborghini. The pinnacle brand in luxury vehicles revealed that it is working on a set of NFTs and that they have brought in Swiss artist Fabian Oefner to engineer the design. Oefner is well-known for his art that “explores the boundaries between time, space, and reality.” Details continue to evolve, but the collection will include five space-themed collectibles, which will be unlocked by “Space Keys.”

Bored Ape Yacht Club Gets Two New Members in Kevin Hart and Paris Hilton

The Bored Ape Yacht Club just got two new all-star members. On Monday, comedian Kevin Hart revealed that he purchased #9258, which has a multi-colored whirly hat and wears a yellow shirt – for 79.5 Eth ($200,041). Similarly, Paris Hilton joined fellow Bored Ape owner Jimmy Fallon on The Tonight Show, where she debuted her purchase of #1294. 

Athletes Unlimited Tips off Partnership with Ari Chambers and HighlightHER

Athletes Unlimited is set to launch its inaugural season on Wednesday, where it will debut an innovative format that will not have set teams. And on Monday, the league announced an exclusive partnership with Ari Chambers and HighlightHER. The partnership includes content & social collabs — kicking off with a new long-form series where she will lead roundtable discussions with AU athletes.

Tyler, The Creator’s Golf Wang Drops New Collection and Campaign Featuring Jordan Clarkson

Tyler, the Creator is a man of many talents. The rapper has most recently been seen riding a bike on the Louis Vuitton stage for its men’s show, for which he curated the string soundtrack. His line, Golf Wang, debuted the “CHAMPIONSHIP Collection.” Modeled by Utah Jazz guard, Jordan Clarkson, the set includes basketball jerseys, shorts, a varsity jacket, a cream-colored sweatsuit, and a gold signet ring featuring the GOLF league logo.

NBC Universal Teams up with TikTok for Winter Olympic Coverage

The Winter Olympics are nearly here. While few fans will be able to be in the stands for the live events, people around the globe will have access to various types of on-the-ground content due to a new partnership between NBC Universal and streaming platform Tik Tok. As part of the agreement, there will be daily content and a three-part livestream series.

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Bernadette Doykos

Bernadette Doykos is the Senior Director of Editorial Strategy at Boardroom. Before joining the team, her work appeared in ELLE. She previously served as the head of evaluation for a nonprofit where she became obsessed with systems and strategy and served as the curator of vibes and extinguisher of fires for the design thinking firm Stoked. She is constantly plotting a perfect tunnel ‘fit and a playlist for all occasions.