This year, the PGA TOUR implemented a new incentive program for its players, which had absolutely nothing to do with their performance on the links. The players were encouraged to go all-in on marketing themselves — and the PGA Tour —for a shot at earning a slice of a $40 million prize pool called the Player Impact Program (PIP). And in its inaugural year, Phil Mickelson has claimed the top spot and its $8 million prize, the Tour announced on Wednesday. The selection was made by creating a cumulative score that includes Google searches, Meltwater mentions, Social reach, Q-score, and more. Tiger Woods took the second spot, and a cool $6 million.
New Reebok Line is Cardi B’s Love Letter to New York
While Cardi B can be found sitting courtside at Hawks games these days, she is a New Yorker through and through. And she harnessed those hometown roots in her most recent collaboration with Reebok. The line, called “Let Me Be…In My World Nighttime,” offers custom shiny colorways of the classic Reebok shoe and an apparel line that includes crop tops, leggings, and cargo pants. The release is her second with the sportswear brand, following the first that dropped this summer.
Metaverse Theme ETF Allows Investment in Construction of Web3
ProShares is launching the Metaverse Theme ETF, which will give investors a direct path to buying into a potential trillion-dollar industry driven by virtual worlds and cutting-edge technology. The Maryland-based company filed paperwork with the SEC to allow you to invest in the top companies that are building out the metaverse in which all this innovation lives, as Bloomberg was first to report. The metaverse-focused security that packages stocks from big names like Apple, Microsoft, and Meta (formerly Facebook). It will be the second listed ETF in the US that is focused on the metaverse. ProShares also launched a crypto ETF earlier this year.
PSA Resumes Regular Services
The trading card and collectibles game boomed in the last few years. As people were stuck in their homes, they resurfaced their collections from the deep corners of their houses. While this resulted in an exciting time for the hobby, it proved to be a bit chaotic for the companies that make it tick, including top rating company PSA. However, collectors can rest easy as PSA announced on Wednesday that after an extended pause, it has resumed its regular services.
Candace Parker Caps Epic Year with AP Female Athlete of the Year Honors
The Chicago native was able to bring a WNBA Championship to her hometown this season, and on Wednesday she was selected as the AP Female Athlete of the Year. Candace Parker took home the honor for the second time. She is the only WNBA player to claim the award and says that she hopes with the momentum that the league has gained in recent years that she will not be the last.
Verizon Partners with Vuzix to Fuel AR Gaming
The race towards enhanced gaming experiences is on, and to keep them in the mix, Verizon announced on Wednesday that they have partnered with New York-based Vuzix Corporation. Vuzix has a proven track record in pushing the boundaries of augmented reality and will bring its experience to Verizon’s gaming strategy and across other domains under Verizon’s expansive umbrella. The two companies have been working in partnership for some time, with Verizon’s 5G capabilities providing an enhanced experience to Vuzix’s signature smart glasses.
Tom Brady Rookie Card Headed for IPO
Collectors will have a unique opportunity to own shares of one of Tom Brady’s most sought-after rookie cards. The card in question is from the SPX Spectrum set from 2000. This card has a population of 5 in the BGS 9.5 grade but it is the only one that is Gem Mint + and none is graded higher. CardLadder estimates that that card has a projected value of $845,422. Collectable has set an IPO price of $538,000, 64% of the projected CardLadder value, and will make shares available starting on Dec. 30.