About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

All Rights Reserved. 2022.
News...Straight to the point.
December 25, 2021

Mac Jones Gives the Gift of Bitcoin

The Patriots rookie QB gave his offensive line the ultimate gift this season. Mac Jones showed his appreciation for their blocking, which has resulted in only 25 sacks, by giving the big boys on the line the gift of Bitcoin. Jones told Bitcoin Magazine, “I’ve been studying Bitcoin for a while now, and I just knew I had to give some to my roommates.”

NHL Postpones Return to Action

Like all things, COVID is wreaking havoc on the NHL. The league shut down operations last week to accommodate the mass cancellation of games. While it was scheduled to return to action over the weekend, the NHL announced yesterday that it will push the date back to Tuesday, Dec. 28., with teams returning to practice on Dec. 26.

A New LeBron James Retro Is In the Works

Christmas may be coming early for fans of LeBron James and his signature series of Nike Basketball bangers: The beloved Nike Zoom LeBron 2 sneaker is reportedly set for a comeback. As first reported by Brendan Dunne at Complex, the 2004 favorite is expected to receive the retro treatment for the first time at retail in 2022. Tucked away in the Nike vault for almost two decades, the second signature shoe from LeBron James is expected to return for the first time ever next year.

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

Easypost Makes Most of Bowl Cancellation

The Hawaii Bowl is often the only major US-based sporting event on Dec. 24, and the game between Hawaii and Memphis on ESPN was slated to generate an immense amount of exposure for title sponsor EasyPost, a San Francisco-based shipping API that helps the big names in the industry go. When the game was cancelled, its namesake sponsor found a way to make the most of it. The company took to Twitter to post about giving its social media guy an all-expenses-paid trip to Honolulu snap pictures of its logo on… well, an empty football field, and the results were hilarious.

Boardroom‘s Shlomo Sprung tells you everything you need to know.

BAD ETF Lets You Invest in Booze, Betting, & Cannabis

There’s a new exchange-traded fund (ETF) that debuted on the NYSE on Dec. 22, and it provides a way to invest in some of the economy’s leading vices, from alcohol to gambling to cannabis. Literally listed under stock symbol $BAD — meant to represent Betting, Alcohol, and Drugs — the new large-cap fund launched by “The BAD Investment Company” is equally weighted with stocks split between three industries: 1) betting and casino gaming; 2) alcohol and cannabis; and 3) pharmaceuticals and biotech.

Boardroom’s Sam Dunn goes deep on the BAD news.

NBA Set to Debut Christmas Jerseys

The Christmas season brings one of the best traditions in the NBA: Christmas jerseys. And this year, across the league, teams will sport Nike City Jerseys as teams match up for today’s epic slate of games. Boardroom‘s Ian Stonebrook dove into the history of the Christmas Jersey tradition and highlights some of the best of all time. One of this year’s most anticipated is the collaboration between Kith and the New York Knicks, which the boutique branded teased earlier this week with the help of New York originals, The Lox.

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

Bernadette Doykos

Bernadette Doykos is the Senior Director of Editorial Strategy at Boardroom. Before joining the team, her work appeared in ELLE. She previously served as the head of evaluation for a nonprofit where she became obsessed with systems and strategy and served as the curator of vibes and extinguisher of fires for the design thinking firm Stoked. She is constantly plotting a perfect tunnel ‘fit and a playlist for all occasions.