On Monday, Prime, the energy drink co-founded by social media stars Logan Paul and KSI, announced it signed Patrick Mahomes as a spokesperson. The Kansas City Chiefs QB will become the face of Prime’s flagship product, Hydration, which is meant to be a healthier alternative to current beverages such as Gatorade. In addition to being the face of Hydration, Prime says that Mahomes will collaborate with the brand across social media, special events, and charitable activities, including through Mahomes’ own non-profit 15 and the Mahomies Foundation. Paul and KSI‘s brand has already donated $100,000 to the charity.

Check out my full story on Mahomes’ partnership with Prime on Boardroom.

Kendrick Lamar spent his weekend paying it back in his hometown. The rapper appeared at the annual Christmas In Compton Toy Giveaway on Saturday, posing with fans as captured on Instagram. Other famous industry folks were also in attendance — Interscope Records co-founder Jimmy Iovine, Dairold Potts, owner of 319 Music Group, and West Coast rapper Jay Worthy, who thanked Kendrick for attending the giveaway.

The WNBA revealed changes to the Commissioner’s Cup on Monday, making it easier for fans to follow the league’s newly condensed in-season tournament. WNBA commissioner Cathy Engelbert said it was time for a “new, streamlined format” as the tourney enters its fourth season in 2024. Moving forward, teams will play five Commissioner’s Cup games, one against each in-conference foe instead of the previous 10, with all Cup games taking place from June 1-13. These contests will be part of a team’s 40-game schedule and count toward regular-season win-loss records. The team from each conference with the best record in Commissioner’s Cup games will compete for a $500,000 prize pool in the championship game, scheduled for Tuesday, June 25, at the team’s arena with the best record in Cup competition.

Apple is pausing the sale of two of its Apple Watch models — the Series 9 and Ultra 2 — in the US due to a patent dispute with medical device maker Masimo over the technology that enables the blood oxygen feature on the products, the company confirmed to multiple outlets on Monday. The move comes after an October order from the US International Trade Commission (ITC) that could prohibit the tech company from importing its Apple Watches after finding the devices violate medical technology corporation Masimo’s patent rights. Apple says customers who have already purchased either of the two Apple Watches in question will not have any issues with their product, and there is no change to the availability of either model outside of the US.

New York Liberty players Jonquel Jones and Breanna Stewart, Los Angeles Sparks forward Nneka Ogwumike, and Hall of Famer Sheryl Swoopes are subjects of a new documentary that will peel back the curtain to provide viewers with a behind-the-scenes look into the lives of a professional women’s basketball player. The film, titled “SHATTERED GLASS: A WNBPA Story,” is “more than a documentary – it’s a movement,” says Terri Carmichael Jackson, one of the film’s executive producers and the executive director of the WNBPA. According to the press release, viewers can expect intense offseason routines, the intricacies of family dynamics, and a deep dive into the politics of women’s sports when the doc premieres exclusively on Tubi on Jan. 31.

Kid Cudi has big plans for 2024. On Friday, the rapper released more details about his upcoming memoir — CUDI — which he hopes to drop in September 2024. “My hope is that after u read this, you’ll have the [confidence] to bet on yourself, and strive to live life as a better human on this planet and spread love,” Kid Cudi added. One major detail Cudi touched on is that the memoir’s byline will read as his full legal name, Scott Ramon Seguro Mescudi, rather than his stage name. Additionally, the music artist hopes to embark on a global book tour in support of the release, visiting stores to sign copies of his project.